Marketing & Growth Lead
Location: Thane (On-site)
Type: Full-Time | Founding Team | High Ownership
What this role really is
This is not a marketing manager role.
You will own the brand's growth, distribution, customer acquisition, and revenue generation across all digital channels. Your responsibility is to ensure that great products reach the right customers through the right platforms, campaigns, partnerships, and growth initiatives.
You will think like a business owner, not just a marketer—balancing growth, profitability, customer acquisition, retention, and brand expansion.
Your job is simple:
Drive profitable revenue growth while building a scalable distribution engine for the brand.
Roles & Responsibilities
1. Revenue & Growth Ownership
- Own monthly, quarterly, and annual revenue targets
- Drive profitable business growth across all sales channels
- Build and execute growth strategies for customer acquisition and retention
- Identify and launch new revenue opportunities
- Monitor growth performance and business KPIs
2. D2C (Shopify) Growth
- Own end-to-end growth of the Shopify business
- Improve:
- Website conversion rate (CRO)
- Average Order Value (AOV)
- Customer acquisition
- Customer Lifetime Value (LTV)
- Repeat purchase rate
- Optimize:
- Product pages
- Landing pages
- Checkout experience
- Offers and merchandising
3. Marketplace Growth
- Drive business growth across:
- Myntra
- Amazon
- Ajio
- Flipkart
- Other marketplaces
- Optimize:
- Product listings
- Catalog quality
- Visibility
- Search rankings
- Conversion
- Marketplace campaigns
4. Performance Marketing
- Work with internal teams and agencies on:
- Meta Ads
- Google Ads
- YouTube
- Performance campaigns
- Monitor and optimize:
- ROAS
- CAC
- MER
- Revenue contribution
- Scale profitable campaigns
5. Brand Partnerships & Business Development
- Build strategic partnerships with:
- Brands
- Influencers
- Creators
- Fashion stylists
- Corporate partners
- Affiliate partners
- Explore new customer acquisition channels
- Drive collaboration-led growth
6. Customer Retention & CRM
- Improve:
- Repeat purchase rate
- Customer retention
- Loyalty
- CRM performance
- Build customer lifecycle journeys through:
- WhatsApp
- Email
- SMS
- Loyalty programs
7. Pricing, Offers & Growth Campaigns
- Work with founders on:
- Pricing strategy
- Promotional campaigns
- Product launches
- Bundles
- Offers
- Seasonal campaigns
- Ensure growth initiatives improve both revenue and profitability
8. Business Analytics & Reporting
- Track and analyze:
- Revenue
- Conversion rate
- AOV
- LTV
- CAC
- ROAS
- Channel performance
- Campaign performance
- Build dashboards and actionable business reports
- Translate data into growth decisions
9. Team, Agency & Freelancer Management
- Manage:
- Performance marketing agencies
- Freelancers
- Growth partners
- External vendors
- Build internal teams as the business scales
- Ensure high-quality and timely execution
10. Cross-Functional Collaboration
- Work closely with:
- Founders
- Content & Brand Team
- Ecommerce Team
- Merchandising
- Operations
- Finance
- Align marketing with inventory, launches, and business objectives
11. Experimentation & New Growth Initiatives
- Continuously test:
- New acquisition channels
- Growth experiments
- Marketing technologies
- AI tools
- Automation
- Emerging platforms
- Build scalable growth systems for the future
Key Success Metrics
- Revenue Growth
- Shopify Revenue
- Marketplace Revenue
- Conversion Rate
- Average Order Value (AOV)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Marketing Efficiency Ratio (MER)
- Customer Lifetime Value (LTV)
- Repeat Purchase Rate
- Customer Retention Rate
- Revenue by Channel
- Campaign ROI
Must-HavesNon-Negotiable
- Strong experience in D2C growth, ecommerce, or performance marketing
- Deep understanding of Shopify and marketplace ecosystems
- Strong commercial and analytical mindset
- Ability to interpret data and make business decisions
- Experience managing agencies and external partners
- Strong ownership mindset with an execution-first approach
- Comfortable working in a fast-paced startup environment
Preferred
- Experience in fashion, apparel, lifestyle, or consumer brands
- Understanding of AI tools, automation, and digital marketing technologies
- Experience scaling brands from early stage to growth stage
Core Objective of the Role
Build a scalable growth engine that drives profitable revenue across D2C, marketplaces, partnerships, and digital channels while continuously improving customer acquisition, retention, and business profitability.
Pay: ₹60,000.00 - ₹100,000.00 per month
Benefits:
Work Location: In person
