KRA – Marketing, Digital Marketing, & Events
Position: Marketing & Events Executive
1. Marketing
- Develop and execute marketing plans for company projects and brands.
- Plan monthly promotional activities and campaigns.
- Coordinate branding, promotional materials and marketing collaterals.
- Identify new marketing opportunities and partnerships.
- Conduct competitor and market research.
- Track marketing performance and prepare monthly reports.
Key Performance Indicators:
- Marketing activities completed
- Brand visibility and awareness
- New marketing opportunities generated
- Campaign performance
- Marketing ROI
2. Digital Marketing
- Manage social media platforms and monthly content calendars.
- Plan and execute Meta, Google and other digital campaigns.
- Generate qualified leads through online campaigns.
- Manage content, reels, creatives and promotional campaigns.
- Monitor reach, engagement, CPL, conversions and campaign ROI.
- Improve digital presence and audience growth.
Key Performance Indicators:
- Qualified leads generated
- Cost per lead
- Lead conversion
- Social media growth
- Reach & engagement
- Digital campaign ROI
3. Client Acquisition – Online & Offline
- Generate new business leads through online and offline channels.
- Identify and approach potential clients through calls, WhatsApp, email, social media and networking.
- Conduct client meetings and presentations.
- Arrange site visits and follow up with prospective clients.
- Develop relationships with existing and potential clients.
- Maintain a proper lead database and follow-up pipeline.
- Convert prospects into clients and contribute to revenue generation.
Key Performance Indicators:
- New leads generated
- Qualified prospects
- Client meetings
- Site visits
- New clients acquired
- Conversion rate
- Revenue/business value generated
4. Events Planning & Execution
- Plan and execute corporate events, launches, activations and promotional events.
- Coordinate with clients, vendors, production teams, artists and agencies.
- Handle event logistics, branding, fabrication, manpower and timelines.
- Manage on-ground execution and ensure smooth event operations.
- Ensure events are delivered on time and within budget.
- Coordinate event photography, videography and social media coverage.
- Prepare post-event reports and capture business/marketing leads generated.
Key Performance Indicators:
- Events successfully executed
- Timely execution
- Budget adherence
- Client satisfaction
- Vendor coordination
- Leads/business generated through events
Pay: ₹15,000.00 per month
Work Location: In person
