Job Title: Marketing Manager – Ready Mix Concrete (RMC)
Company: Indrabhuti Udyog LLP
Location: Raiganj, West Bengal
Experience: 2–6 Years
Employment Type: Full-time
About the Company
Indrabhuti Udyog LLP is a growing organization committed to delivering high-quality Ready Mix Concrete (RMC) solutions for residential, commercial, and infrastructure projects. We are looking for a dynamic and result-oriented Marketing Manager to drive business growth, build strong customer relationships, and expand our market presence across North Bengal.
Key Responsibilities
- Develop and execute sales and marketing strategies to increase RMC business in the region.
- Identify and acquire new customers including builders, contractors, developers, government projects, and infrastructure companies.
- Build and maintain long-term relationships with existing clients to ensure repeat business.
- Conduct regular market research to identify new business opportunities, competitor activities, and industry trends.
- Generate leads through site visits, networking, industry events, and referrals.
- Prepare quotations, negotiate contracts, and close sales while maintaining profitability.
- Coordinate with production, dispatch, and operations teams to ensure timely deliveries and customer satisfaction.
- Achieve monthly and annual sales targets while maintaining healthy customer relationships.
- Monitor customer feedback and resolve issues promptly to maintain high service standards.
- Prepare weekly and monthly sales reports, forecasts, and market analysis for management.
- Collaborate with senior management to develop pricing and promotional strategies.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Civil Engineering, or a related field.
- MBA in Marketing is preferred.
Experience
- 5–8 years of experience in sales and marketing, with at least 3 years in the Ready Mix Concrete (RMC), cement, construction materials, building materials, or infrastructure industry.
- Proven experience in handling B2B sales and achieving revenue targets.
Required Skills
- Strong knowledge of the RMC and construction materials market.
- Excellent communication, negotiation, and relationship management skills.
- Strong business development and lead generation capabilities.
- Ability to build relationships with contractors, builders, architects, consultants, and project owners.
- Good analytical and reporting skills.
- Proficiency in MS Office (Excel, PowerPoint, Word) and CRM tools.
- Self-motivated with the ability to work independently and meet targets.
Preferred Candidate Profile
- Strong local market knowledge of Raiganj and surrounding regions.
- Existing network within the construction, infrastructure, and real estate sectors will be an added advantage.
- Willingness to travel extensively for client meetings and business development.
What We Offer
- Competitive salary with attractive performance incentives.
- Opportunity to lead business growth in a fast-growing organization.
- Career advancement and professional development opportunities.
- Supportive and collaborative work environment.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
