A Digital Marketing Executive is responsible for driving online visibility, guest engagement, and revenue growth through digital channels such as social media, SEO, email campaigns, and online advertising. This role blends hospitality knowledge with marketing expertise to ensure the hotel brand remains competitive and appealing to travelers.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with hotel goals and seasonal campaigns.
- Manage social media platforms (Instagram, Facebook, LinkedIn, etc.) to engage audiences and promote offers.
- Oversee SEO and SEM campaigns to improve search engine rankings and drive website traffic.
- Coordinate email marketing campaigns targeting past and potential guests with personalized offers.
- Collaborate with sales, F&B, and operations teams to design promotions that increase bookings and revenue.
- Monitor online reputation by responding to guest reviews on platforms like TripAdvisor and Google.
- Analyze digital marketing performance using tools like Google Analytics and prepare reports for management.
- Work with external agencies for advertising, creative design, and influencer collaborations.
Required Skills & Qualifications
- Educational Background: Bachelor’s degree in Marketing, Hospitality, or related field.
- Technical Skills: SEO/SEM, Google Ads, social media management tools, email automation software.
- Creative Skills: Content creation, copy writing, and visual storytelling tailored to hospitality.
- Analytical Skills: Ability to interpret data and optimize campaigns for ROI.
- Soft Skills: Communication, teamwork, adaptability, and customer-centric mindset.
Why This Role Matters in Hotels
- Boosts direct bookings by reducing reliance on OTAs (Online Travel Agencies).
- Strengthens brand identity in a competitive hospitality market.
- Engages guests digitally before, during, and after their stay, enhancing loyalty.
- Supports revenue growth through targeted promotions and upselling opportunities.
- Need for personalization to meet guest expectations.
- Balancing budgets while maximizing ROI.
Benefits:
- Food provided
- Health insurance
- Paid time off
- Provident Fund
Work Location: In person
