About the Role
Orestes is seeking a results-driven Performance Marketing Executive to join our growing e-commerce marketing team. In this role, you will own the end-to-end execution of paid performance campaigns across Meta (Facebook & Instagram Ads) and Google Ads platforms, driving measurable business outcomes including revenue, ROAS, and customer acquisition targets.
Key Responsibilities
- Plan and run ads on Facebook, Instagram, and Google platforms.
- Manage ad budgets and ensure effective spending.
- Create and manage Shopping and Performance Max campaigns for e-commerce sales.
- Track campaign performance using metrics like ROAS, CPA, CTR, and conversions.
- Optimize campaigns to improve results and maximize ROI.
- Analyze customer journey and identify areas to improve conversions.
- Prepare weekly and monthly performance reports with insights and recommendations.
- Work with the creative team on ad designs, messaging, and campaign ideas.
- Review ad creatives for quality, brand consistency, and platform guidelines.
- Coordinate with content and SEO teams to improve overall marketing performance.
- Conduct keyword research and audience targeting for campaigns.
- Monitor competitor advertising strategies and market trends.
- Perform A/B testing on ads, landing pages, and campaign creatives.
- Ensure campaigns are delivered on time and meet business goals.
- Monitor daily campaign performance and make necessary adjustments.
- Improve lead generation and online sales through paid campaigns.
- Maintain accurate campaign data and reporting records.
- Support brand awareness and customer engagement activities.
- Stay updated with the latest digital marketing trends and platform updates.
- Collaborate with the sales team to improve lead quality and conversions
Required Qualification
- 2–3 years of hands-on, end-to-end experience managing paid performance campaigns on Meta Ads Manager and Google Ads in an e-commerce or D2C environment.
- Proven track record of managing significant monthly ad spends (INR 5L+ or equivalent) with demonstrable ROAS and revenue impact.
- Deep knowledge of Google Ads ecosystem — Search, Shopping, Display, YouTube, Performance Max, and Smart campaigns.
- Strong proficiency in Meta Ads Manager — campaign structures, audience building, creative testing, Advantage+ campaigns, and catalog/dynamic ads.
- Hands-on experience with conversion tracking using Meta Pixel, Google Ads conversion tracking, Google Tag Manager, and GA4.
- Ability to independently read, interpret, and act on campaign data without requiring hand-holding — strong analytical mindset.
- Solid understanding of e-commerce metrics: ROAS, CAC, LTV, AOV, MER, and their interplay with marketing strategy.
- Experience with A/B testing frameworks and the discipline to draw statistically sound conclusions from experiments.
- Familiarity with retargeting strategies, dynamic product ads (DPA), and full-funnel campaign architecture.
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
Interested candidates please share the resume to [email protected]
For further contact: 8089671177
Pay: ₹30,000.00 - ₹35,000.00 per month
Experience:
- Performance marketing: 3 years (Preferred)
- PPC Campaign Management: 3 years (Preferred)
Work Location: In person
