Job Description – Business Development Associate (BDA)
Position: Business Development Associate (BDA)
Industry: EdTech
Employment Type: Full-Time
Experience: 1-1.5 Years
Location: THRISSUR
About the Role
We are looking for an enthusiastic and target-oriented Business Development Associate (BDA) to join our CATALYST team. The ideal candidate will be responsible for connecting with prospective students/parents, understanding their educational requirements, and helping them choose the right learning programs.
Key Responsibilities
- Connect with potential students/parents through calls, leads, and other channels.
- Understand customer requirements and recommend suitable courses or learning programs.
- Explain course features, benefits, fees, and enrollment processes.
- Follow up with prospective customers and convert qualified leads into enrollments.
- Maintain regular communication with leads throughout the sales process.
- Achieve monthly and quarterly sales targets.
- Maintain accurate records of leads, follow-ups, and conversions in the CRM.
- Build strong relationships with students and parents.
- Work closely with the sales and academic teams to ensure a smooth enrollment experience.
- Stay updated on company courses, programs, offers, and competitors.
Requirements
- Bachelor's degree in any discipline.
- Excellent communication and interpersonal skills.
- Strong convincing, negotiation, and sales skills.
- Good command of English; knowledge of regional languages is an advantage.
- Comfortable working with targets and performance-based goals.
- Positive attitude, willingness to learn, and strong customer focus.
Preferred Skills
- Sales and business development
- Lead generation and conversion
- Telecalling / inside sales
- Customer relationship management
- Negotiation and objection handling
- Basic knowledge of CRM tools
Key Performance Indicators (KPIs)
- Lead-to-enrollment conversion
- Monthly revenue/enrollment targets
- Number of qualified leads handled
- Follow-up effectiveness
- Customer engagement and retention
What We Offer
- Competitive salary with attractive performance incentives.
- Structured training and career development opportunities.
- Opportunity to build a career in the fast-growing EdTech industry.
- Supportive and performance-driven work environment.
- Growth opportunities based on performance.
Apply Now:
If you are passionate about education, enjoy interacting with people, and have a strong interest in sales and business development, we would love to hear from you.
Pay: ₹18,000.00 - ₹25,000.00 per month
Work Location: In person
