Location: Pune (On-site)
Experience: 1–3 Years
Employment Type: Full-time
About the Role
We are looking for a results-driven Performance Marketing Executive who can plan, execute, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills and hands-on experience with Meta Ads and Google Ads.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Performance Max, YouTube)
- Optimize campaigns to improve ROI, ROAS, CTR, CPC, and conversions.
- Conduct keyword research and audience targeting.
- Perform A/B testing for creatives, ad copies, landing pages, and audiences.
- Monitor daily campaign performance and budgets.
- Generate weekly and monthly performance reports with actionable insights.
- Set up and manage conversion tracking using:
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Meta Pixel
- Google Ads Conversion Tracking
- Coordinate with the creative team for ad creatives and videos.
- Work with the web development team to improve landing page conversion rates.
- Research competitors and identify new growth opportunities.
- Stay updated with the latest digital marketing trends and platform updates.
Required Skills
- Hands-on experience with Meta Ads Manager.
- Experience with Google Ads.
- Knowledge of GA4 and Google Tag Manager.
- Understanding of Meta Pixel and Conversion API (preferred).
- Strong analytical and reporting skills.
- Excel/Google Sheets proficiency.
- Basic understanding of landing page optimization.
- Good communication and presentation skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads Certification (Preferred)
- Meta Blueprint Certification (Preferred)
KPIs
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Click-Through Rate (CTR)
- Return on Investment (ROI)
- Lead Quality
- Monthly Revenue Generated
Tools
- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Meta Business Suite
- Looker Studio
- Canva (Basic)
- Microsoft Excel / Google Sheets
What We Offer
- Competitive Salary
- Performance Incentives
- Learning & Certification Support
- Opportunity to work on diverse industry clients
- Career Growth Opportunities
- Collaborative Work Environment
Ideal Candidate
- 1–3 years of hands-on performance marketing experience.
- Data-driven and ROI-focused mindset.
- Able to independently manage advertising budgets.
- Strong problem-solving and optimization skills.
- Passionate about digital marketing and continuous learning.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
