We are looking for a data-driven SEO Specialist who will own and grow organic traffic, rankings, and revenue for Bili Hu's D2C website. You will be responsible for end-to-end SEO - from technical audits to content strategy and link building.
Key Responsibilities:
1. Technical & On-Page SEO
- Conduct full technical SEO audits and fix issues related to crawlability, indexation, site speed, Core Web Vitals, schema markup, sitemap & robots.txt Optimize 95+ product pages, collection pages, and landing pages for high-intent keywords Keyword research and mapping for D2C, coffee subscriptions, and B2B HoReCa queries Optimize Shopify website structure, internal linking, meta titles, descriptions, and images
2. Content & Off-Page SEO
- Build and execute SEO content calendar with Marketing team - blogs, guides, brew guides, origin stories Build high-authority backlinks via outreach, digital PR, guest posts, and coffee industry partnerships Manage Local SEO for Delhi NCR, Bangalore, Mumbai to support our HoReCa presence Optimize for Amazon & other marketplaces if needed
3. Analytics & Growth
- Own Google Search Console, GA4, Ahrefs / SEMrush, Screaming Frog Track KPIs: Organic traffic, keyword rankings, CTR, bounce rate, organic revenue & conversions Weekly competitor benchmarking and content gap analysis Monthly SEO performance report to Founder with actionable insights
Required Skills:
- 2-5 years of proven SEO experience, preferably with a D2C, E-commerce, or FMCG brand Expert in GSC, GA4, Ahrefs/SEMrush, Screaming Frog, Google Tag Manager Strong knowledge of Shopify SEO, on-page, off-page, and local SEO Basic understanding of HTML, CSS, Liquid Experience in driving organic revenue, not just traffic Excellent analytical and reporting skills
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
Work Location: In person
