About Tarrina Health
Tarrina Health is an early stage startup looking to bring health to Bharat. Our goal is to improve access to affordable, evidence based and high quality health products in small towns and rural India. We do this by creating a modern and digitized distribution channel for small town and rural pharmacies, addressing two critical challenges:
- Less than 20% of 925 million rural Indians have reliable access to medicines
- 72% of spurious drugs are found in rural pharmacies
What we offer?
- A chance to build the sales backbone of rural India’s modern healthcare platform
- Opportunity to make a real impact on healthcare access
- Freedom to innovate and experiment
- An open, collaborative, performance-driven team culture
- Competitive salary with performance-based incentives
- Flexible leave and special absence policies
- Developmental support through learning programs and workshops
Role Overview
As Head of Sales, you will take ownership of driving sales and expanding distribution across rural and semi-urban markets in Gujarat. You’ll manage a portfolio that includes our in-house label Nahoa and leading brands like HUL, P&G, Dabur, and Himalaya. You will be a key driver of business growth, field execution, and channel development,while also laying the foundation for our pharma distribution vertical.
This role requires a self-motivated, market-oriented leader who is both hands-on and strategic. You’ll work closely with the CEO, Head of Marketing, and Tech Lead.This is a high-impact role for someone who loves strategy, thrives on targets, mentors teams, and is ready to roll up their sleeves. Initially a state-specific role, it is designed to scale into a multi-state and pan-India leadership opportunity.
What you will do?
- Own and deliver monthly and quarterly revenue targets across covered districts
- Build, lead, and coach a high-performing field sales team
- Expand distribution coverage into unserved and underserved territories
- Leverage Nielsen/market data to identify growth opportunities
- Conduct competitive benchmarking to develop best-in-class distribution practices
- Take quick, proactive action to protect market share and boost visibility
- Strengthen presence in modern trade, e-commerce, and institutional channels
- Develop anchor customer relationships with wholesalers, hospitals and other B2B customers.
- Optimize beat planning, route efficiency, and lead conversion
- Coordinate with operations to align demand forecasting and avoid sales loss
- Drive low-inventory, high-velocity models to reduce working capital needs
- Champion process-driven execution in all sales operations
- Develop customer systems to increase advance or cash sales
- Provide actionable insights through data dashboards and reports
- Collaborate across tech, ops, and finance to evolve from physical to digital sales
- This role requires extensive field travel (if Ahmedabad based, you will be required to spend 50% of your time in Godhra for the first year)
Who you are?
- A growth-driven, target-focused leader with high energy
- A hands-on field warrior who enjoys building from the ground up
- A strategic planner who believes in systems and execution
- A decision-maker who acts fast using market insight
- An entrepreneurial professional eager to scale across India
Required Qualifications, Capabilities, and Skills
- 7+ years in FMCG or pharma B2B sales; 4+ years in an ASM or equivalent
- leadership role
- Hands-on experience in rural/semi-urban markets, preferably in Gujarat
- Proven ability to scale sales networks from scratch
- Expertise in sales analytics, market data interpretation, and benchmarking
- Track record of success in modern trade, institutional sales, and e-commerce
- Strong process orientation with a high sense of accountability
- Skilled in demand forecasting, beat optimization, and inventory planning
- Solid commercial acumen with a focus on cash/advance-based models
- Proficiency in Excel/Sheets, CRM tools, and dashboarding
- Strong interpersonal, mentoring, and communication skills
- Fluency in English and Hindi/Gujarati
Benefits and Perks
- Competitive salary
- Vacation and leaves of absence (flexible and special)
- Developmental opportunities through education and professional workshops
- Employee referral program
- Premium access to development tools and services
- Opportunity to make a meaningful impact on healthcare access in rural India
- Work on challenging design problems in a purpose-driven organization
- Growth opportunities in a rapidly expanding organization
Our Work Culture
Our purpose-driven culture champions healthcare equity. We value:
- A health-first approach - no compromises on quality
- Integrity - we do what we promise
- Cross-functional collaboration
- Community-informed solutions
- Customer centricity
- Continuous learning & adaptation
Job Types: Full-time, Permanent
Pay: ₹1,600,000.00 - ₹2,000,000.00 per year
Benefits:
- Health insurance
- Paid sick time
- Paid time off
Experience:
- FMCG or Pharma B2B Sales: 7 years (Preferred)
- ASM or equivalent Leadership Role: 4 years (Preferred)
Language:
- English (Preferred)
- Hindi (Preferred)
- Gujarati (Preferred)
Location:
- Ahmedabad, Gujarat (Required)
Willingness to travel:
Work Location: In person
