Job Description
Position: Digital Marketing
Company: Convertex India Pvt. Ltd. Location: Mumbai
About the Company
Convertex India Pvt. Ltd. is a growing FMCG organization engaged in home and kitchen cleaning products, catering to both domestic and export markets. We focus on quality, innovation, and brand growth across multiple channels.
Role Overview
We are seeking a dynamic and result-oriented Digital Marketing Executive with prior experience in the FMCG industry. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives to strengthen brand presence and drive business growth.
Key Responsibilities
Plan, execute, and manage all digital marketing activities including SEO, SEM, email marketing, and social media platforms
Develop and implement comprehensive digital marketing strategies to distribute content effectively
Ensure consistent brand messaging across all digital and social media channels
Analyze digital trends, content performance, and user behavior to optimize campaigns and user experience
Create and manage an editorial/content calendar for targeted and timely communication
Develop and manage content for social media, email campaigns, and other digital communication platforms
Research, track, and analyze consumer behavior and market trends, and apply insights to marketing campaigns
Prepare regular reports and analytics on campaign performance, including KPIs and ROI analysis
Collaborate with the sales and marketing teams to develop innovative growth strategies
Develop, manage, and monitor digital marketing budgets
Stay updated with the latest digital and social media trends and integrate them into ongoing campaigns
Required Skills & Qualifications
Proven experience in Digital Marketing, preferably in the FMCG industry
Strong understanding of SEO, SEM, social media marketing, and content strategy
Experience with digital analytics tools (Google Analytics, Meta Ads, etc.)
Excellent communication and content creation skills
Experience
Minimum 3 years of relevant experience in digital marketing
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
