Role & Responsibilities
Roles & Responsibilities:
- Drive end-to-end growth of the D2C business, including revenue, profitability, and unit economics.
- Responsible for meeting monthly/quarterly/annual targets for the brand website.
- Manage digital acquisition, performance marketing, and channel efficiency across paid, affiliate, and influencer channels.
- Lead retention, CRM, and lifecycle strategies across Email, SMS, WhatsApp, Push, and loyalty/referral programs.
- Own CRO, run A/B experiments, improve website/landing page funnels, and work with tech/design for UX upgrades.
- Monitor customer experience, logistics, cancellations/RTO reduction, and collaborate with CX teams.
- Build dashboards, track KPIs, analyse performance data, and drive decision-making through insights.
Ideal Candidate
- Strong D2C Growth Manager / Ecommerce Growth Manager profiles
- Mandatory (Experience 1) – Must have 4+ years of experience in D2C, Ecommerce, Consumer Internet, or Digital-first brands.
- Mandatory (Experience 2) – Candidate should currently be working as a Growth Manager, Ecommerce Manager, D2C Growth Manager, Retention Manager, Performance Marketing Manager, or similar growth-focused role.
- Mandatory (Experience 3) – Must have end-to-end ownership of website revenue/business, including acquisition, conversion, retention, and revenue growth.
- Mandatory (Experience 4) – Strong hands-on experience managing performance marketing channels such as Meta Ads, Google Ads, Affiliates, Influencer Marketing, and other paid acquisition channels.
- Mandatory (Experience 5) – Must have experience owning and improving key growth metrics such as ROAS, CAC, Conversion Rate, AOV, LTV, Repeat Purchase Rate, and Revenue.
- Mandatory (Experience 6) – Experience driving retention and CRM initiatives through Email, SMS, WhatsApp, Push Notifications, Loyalty Programs, and Customer Lifecycle campaigns.
- Mandatory (Experience 7) – Hands-on experience with Shopify and growth analytics tools such as GA4, WebEngage, Mixpanel, Clevertap, MoEngage, or similar platforms.
- Mandatory (Experience 8) – Strong experience in CRO (Conversion Rate Optimization), A/B Testing, Landing Page Optimization, Funnel Analysis, and Website Growth.
- Preferred (Domain) – Candidates from D2C Wellness, Health, Beauty, Personal Care, Nutrition, FMCG, Lifestyle, Fashion, or Consumer Brands will be preferred.
Pay: ₹1,200,000.00 - ₹2,000,000.00 per year
Application Question(s):
- What percentage of your company's revenue comes from the website versus marketplaces?
- What monthly website revenue target were you responsible for?
- Are you okay with Alternate Saturdays working (WFH) ?
- In which of these do you have experience in: D2C Wellness, Health, Beauty, Personal Care, Nutrition, FMCG, Lifestyle, Fashion, or Consumer Brands.
- What is your current CTC in LPA?
- What is your expected in LPA? (20)
- What is your notice period in days? (30)
Experience:
- overall: 4 years (Required)
Work Location: In person
