Job Summary:
We are seeking a dynamic, results-driven Digital Marketing & PR Specialist to elevate our brand presence, accelerate audience growth, and directly fuel our sales pipeline. In this hybrid role, you will sit at the intersection of content creation, media relations, and lead generation. You will be responsible for crafting high-converting social media content, securing high-impact media placements, orchestrating strategic collaborations, and turning digital engagement into measurable sales leads.The ideal candidate possesses a blend of creative storytelling, analytical prowess, and exceptional relationship-building skills.Key Responsibilities1. Social Media Content & Community Growth
- Result-Driven Content: Strategy, creation, and scheduling of high-quality, platform-specific content (text, imagery, video, reels) designed to hit engagement and conversion KPIs.
- Audience Acquisition: Implement organic and paid growth tactics to aggressively increase follower counts with targeted, high-value demographics.
- Community Engagement: Actively manage and monitor social channels, fostering conversations and building a loyal brand community.
2. PR, Media Liaison & Visibility
- Media Relations: Pitch, secure, and maintain active relationships with journalists, editors, and contributors across top-tier print and digital media platforms.
- Press Materials: Draft compelling press releases, media kits, and pitch angles that secure consistent editorial coverage and feature stories.
- Brand Visibility: Monitor industry trends to position the brand and its executives as thought leaders through commentary opportunities.
3. Collaborations & Influencer Marketing
- Strategic Partnerships: Identify, negotiate, and execute co-marketing campaigns and cross-promotions with complementary brands.
- Influencer Management: Source and manage relationships with micro- and macro-influencers, tracking campaign ROI against strictly defined performance targets.
4. Lead Generation & Analytics
- Funnel Optimization: Design social media workflows, landing page hooks, and lead magnets explicitly built to capture qualified B2B/B2C sales leads.
- Data Tracking & Reporting: Monitor, analyze, and report weekly/monthly on critical metrics including reach, follower growth, media share-of-voice, conversion rates, and cost-per-lead (CPL).
Required Skills and Qualifications
- Experience: Proven track record in digital marketing, social media management, and public relations (agency or in-house experience preferred).
- Media Network: An existing rolodex or demonstrated ability to successfully build rapport with digital publishers, journalists, and lifestyle/business editors.
- Content Portfolio: Strong copywriting skills and proficiency with content tools and social scheduling platforms.
- Lead Generation Expertise: Solid understanding of digital sales funnels, link tracking, and basic lead-capture mechanics.
- Communication: Exceptional verbal and written communication skills with the ability to switch between creative copywriting and professional PR pitching.
What We Offer
- Competitive salary and performance-based bonuses tied to lead-generation targets.
Pay: ₹15,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
