A well known agri company looking for National marketing manager
KEY RESPONSIBILITIES
- Convert technical product data into clear value propositions
- Define WHY this product, WHERE to use, and HOW it wins
- Sales Enablement Communication through Product deck, FAQs, Objection-handling guides, Comparison charts vs competitors
Multi-Channel Content Creation
- Develop content for: WhatsApp creatives & captions, Posters, leaflets, banners, Videos & audio scripts, Website & social media
Technical Simple Translation
- Work closely with: R&D, Product Managers, Field teams
- Convert: Lab data farmer language, Claims proof points, Features benefits
Competitive Communication -
- Build: Product vs competitor matrices, Claim differentiation sheets, Ensure safe, compliant, fact-based comparisons
Campaign & Launch Communication
- Lead product launch messaging:
- Maintain Approved claims, Brand language, Visual identity
- Capture feedback from Sales teams, Dealers, Farmers
KPIs (Typical)
- Reduction in wrong / inconsistent product messaging
- Speed of new product adoption
- Conversion ratio post-campaign
- Repeat usage driven by clarity of communication
SKILL SET REQUIRED
- Understanding of product science / technical data
- Excellent written & verbal communication
- Visual sense for creatives & presentations
Education & Experience
15+ years of experience in marketing & communication field
MSC (Agri) / MBA (Agri Business Management)
