We are Hiring - PPC Executive
Location - Noida, Sector - 63
Working days - 5.5 days ( 2nd saturday is working and 1st,3rd & 4th saturday is off)
Working Timing: 8:00 AM - 5:00 PM
Objectives of this role
- Planning, executing, and managing PPC campaigns across Google Ads, Facebook, LinkedIn, and other platforms.
- Develop and implement PPC strategies for a variety of clients.
- Conducting keyword research, audience targeting, remarketing and bid strategy optimization to increase ad performance.
- Monitoring and analyzing PPC campaigns and key performance metrics (CTR, CPC, CPA, ROAS, Quality Score, etc.).
- Creating compelling ad copies, A/B test creatives, and landing pages to improve conversion rates.
- Optimizing campaign budgets to ensure efficient ad spend and ROI maximization.
- Tracking competitor PPC strategies and identifying growth opportunities.
- Collaborating with SEO, content, and design teams to align PPC efforts with overall digital marketing strategy.
- Implementing tracking tools (Google Analytics, Google Tag Manager, UTM parameters, etc.) to measure performance accurately.
- Stay up to date with the latest trends and best practices in PPC advertising.
Your tasks
- Manage search, display, remarketing, video, and shopping ad campaigns effectively.
- Optimize ad campaigns to improve quality scores and reduce cost-per-conversion.
- Identify negative keywords and refine targeting to improve ad relevance.
- Ensure PPC campaigns comply with Google Ads policies and platform guidelines.
- Use Google Analytics, heatmaps, and attribution modelling to track user behavior.
- Implement conversion tracking and audience segmentation for better targeting.
- Test and refine bidding strategies (manual, automated, target CPA, ROAS, etc.).
- Coordinate with developers to ensure proper conversion tracking and retargeting pixel implementation.
- Continuously improve Quality Scores and Ad Rank through structured campaigns.
- Stay updated with Google Ads policy changes, new ad formats, and emerging trends.
Preferred skills and Qualifications
- Google Ads Certification or Meta (Facebook) Blueprint Certification.
- Experience with E-commerce PPC (Google Shopping).
- Knowledge of programmatic advertising and AI-driven bidding strategies.
- Understanding of multi-channel marketing strategies.
- Experience in B2B, or lead generation PPC campaigns.
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Life insurance
- Provident Fund
Work Location: In person
