Digital Marketing Executive – SEO & Performance Marketing
Job Title: Digital Marketing Executive – SEO & Performance Marketing
Department: Marketing
Employment Type: Full-Time
Location: Bengaluru
Reporting To: Marketing Manager / Director
Position Overview
We are looking for a result-oriented Digital Marketing Executive to manage and optimize our SEO and Performance Marketing initiatives. The ideal candidate should have hands-on experience in search engine optimization, Google Ads, Meta Ads, content optimization, and campaign analytics. The role requires strong analytical skills, attention to detail, and the ability to improve online visibility, lead generation, and ROI.
Key Responsibilities
1. Search Engine Optimization (SEO)
A. On-Page SEO
- Conduct keyword research and identify high-value keywords.
- Perform comprehensive website SEO audits.
- Optimize meta titles, meta descriptions, and heading structures.
- Improve website content for search engine rankings.
- Optimize URL structures and internal linking.
- Optimize image ALT tags and media metadata.
- Recommend technical SEO improvements.
- Monitor XML sitemaps, indexing status, and crawl errors.
- Coordinate with web developers for implementation of technical SEO recommendations.
B. Off-Page SEO
- Develop backlink acquisition strategies.
- Execute white-hat link-building activities.
- Identify relevant off-page SEO opportunities.
- Perform competitor backlink analysis.
- Improve domain authority through quality backlinks.
- Monitor toxic backlinks and recommend corrective actions.
C. Local SEO
- Optimize location-based keywords.
- Improve local search visibility.
- Optimize Google Business Profile listings.
- Develop location-specific content strategies.
- Build and maintain local citations and directory listings.
- Target multiple cities, service areas, and business locations.
D. SEO Reporting
Prepare detailed monthly reports covering:
- SEO activities completed
- Keyword ranking improvements
- Organic traffic growth
- Website visibility metrics
- Backlink profile updates
- Technical SEO recommendations
- Action plan for the following month
Performance Marketing
A. Campaign Strategy & Planning
- Develop digital marketing strategies aligned with business goals.
- Conduct audience research and segmentation.
- Plan lead generation and conversion campaigns.
- Configure Google Ads and Meta Ads accounts.
- Define demographic and geographic targeting.
- Recommend campaign budgets and bidding strategies.
B. Campaign Management
- Launch and manage advertising campaigns.
- Monitor campaign performance daily.
- Optimize audience targeting.
- Improve campaign quality scores and conversion rates.
- Conduct A/B testing of creatives, headlines, and landing pages.
- Optimize bidding strategies and budget allocation.
- Ensure maximum ROI and reduced cost per acquisition.
C. Reporting & Optimization
- Prepare weekly campaign performance reports.
- Analyze CTR, CPC, CPM, CPA, ROAS, and conversion metrics.
- Review lead quality and conversion tracking.
- Recommend budget reallocations.
- Continuously optimize campaigns using performance data.
- Present actionable recommendations for campaign improvement.
Social Media Coordination
- Coordinate creation of 4 static social media posts per month.
- Coordinate creation of 4 promotional videos per month using stock footage and approved assets.
- Work with graphic designers and video editors to ensure timely delivery.
- Ensure all creatives align with brand guidelines.
- Schedule and publish approved content across social media platforms.
Website & Technical Coordination
- Coordinate implementation of SEO recommendations with developers.
- Monitor website health and performance.
- Ensure tracking tools (Google Analytics, GA4, Google Tag Manager, Search Console, Meta Pixel) are functioning correctly.
- Recommend website improvements for better conversions.
Required Skills
SEO
- Keyword Research
- On-page SEO
- Technical SEO
- Local SEO
- Link Building
- SEO Audits
- Google Search Console
- Google Analytics (GA4)
Performance Marketing
- Google Ads
- Meta Ads Manager
- Facebook & Instagram Advertising
- Conversion Tracking
- Google Tag Manager
- Lead Generation Campaigns
- Remarketing
- Audience Segmentation
- Budget Optimization
Tools
- Google Analytics (GA4)
- Google Search Console
- Google Ads
- Meta Business Suite
- Google Tag Manager
- SEMrush / Ahrefs / Ubersuggest
- Canva (preferred)
- Microsoft Excel
- Looker Studio (preferred)
Educational Qualification
- Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Computer Applications, or a related field.
- Digital Marketing Certification (Google/Meta/HubSpot) preferred.
Experience
- 2–5 years of hands-on experience in SEO and Performance Marketing.
- Proven experience in managing Google Ads and Meta Ads campaigns.
- Experience in Local SEO and Google Business Profile optimization.
- Portfolio or case studies demonstrating campaign success will be an advantage.
Key Performance Indicators (KPIs)
SEO
- Increase in organic website traffic
- Improvement in keyword rankings
- Growth in domain authority
- Increase in local search visibility
- Reduction in website technical SEO issues
- Growth in quality backlinks
Performance Marketing
- Number of qualified leads generated
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Conversion Rate
- Cost Per Acquisition (CPA)
- Campaign ROI
Reporting
- Timely submission of weekly and monthly reports
- Actionable recommendations with measurable improvements
- Achievement of agreed campaign objectives
Candidate Attributes
- Strong analytical and problem-solving skills.
- Excellent communication and presentation abilities.
- Highly organized with attention to detail.
- Ability to manage multiple campaigns simultaneously.
- Self-motivated and performance-driven.
- Up to date with the latest SEO algorithms and digital marketing trends.
- Collaborative mindset with the ability to work across marketing, design, and development teams.
Deliverables (Monthly)
- Comprehensive SEO audit and implementation plan.
- On-page and off-page SEO optimization.
- Local SEO improvements.
- Google Business Profile optimization.
- Weekly performance marketing reports.
- Monthly SEO performance report.
- Active management of Google Ads and Meta Ads campaigns.
- 4 static social media creatives.
- 4 promotional videos using stock footage and approved brand assets.
- Monthly recommendations for improving traffic, leads, and conversions.
This JD is suitable for hiring either an in-house Digital Marketing Executive or a Digital Marketing Specialist responsible for end-to-end SEO, paid advertising, and digital growth initiatives.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
