B2B Copywriter & Content Marketer – AI, Social Growth & AEO
Company: Ananda Services
Location: Fully Remote
Type: Full-Time
Salary: ₹25,000-30,000/month, depending on experience
About the Role
We are looking for a B2B Copywriter & Content Marketer who combines excellent writing with a strong understanding of persuasive psychology, brand positioning, organic social media growth, and AEO (Answer Engine Optimization).
This is not a role for someone who simply uses ChatGPT to generate posts.
We are an AI-forward company, and you will be expected to use tools such as ChatGPT and Claude extensively to research, ideate, repurpose, and accelerate content production. However, the final quality must come from your understanding of copywriting, audience psychology, positioning, and platform behavior.
You should understand why someone stops scrolling, why they continue reading, why they trust a brand, and ultimately why they take action.
What You'll Be Responsible ForB2B Copywriting & Brand Messaging
- Develop persuasive copy for B2B audiences across multiple formats.
- Understand the target customer deeply and translate technical or complicated ideas into simple, compelling messaging.
- Help develop and maintain brand voice, positioning, messaging pillars, and copywriting guidelines.
- Write copy that balances authority and credibility with personality.
- Apply proven copywriting and persuasion principles rather than relying on generic AI-generated language.
Social Media Content & Organic Growth
Create and refine content for platforms including:
- LinkedIn
- X
- Instagram
- Newsletters / long-form content
You should understand that the same idea cannot simply be copied and pasted across platforms.
You will be expected to understand the behaviors, formats, hooks, structures, and audience expectations that make content successful on each platform.
This includes:
- Thought-leadership posts
- Educational content
- Founder-led content
- Carousels
- Threads
- Case studies
- Contrarian/opinion content
- Long-form articles and newsletters
- Conversion-oriented posts
Content Strategy & Repurposing
Help us build systems where one strong piece of research or one strong idea can become multiple high-quality pieces of content.
For example:
Research / Video → Article → LinkedIn → X → Instagram → Newsletter
You will identify what should be retained, rewritten, expanded, shortened, or reframed rather than mechanically repurposing content.
You will also help build content pillars, calendars, recurring formats, and editorial systems that allow brands to publish consistently.
AEO & AI Search Content
Help structure content so brands can increasingly earn visibility across both traditional and AI-driven search experiences.
This includes:
- Researching conversational and question-based search intent
- Creating authoritative content around important topics
- Structuring content so answers and expertise are easy to retrieve
- Developing FAQs and topic clusters
- Helping establish topical authority
- Working alongside SEO specialists where required
- Continuously learning how discovery is evolving across AI-powered search environments
AI-Assisted Content Systems
AI fluency is mandatory.
You should know how to use tools such as ChatGPT and Claude for:
- Deep research
- Content ideation
- Audience research
- Competitive analysis
- First drafts
- Content repurposing
- Hook generation
- Copy variations
- Content analysis
More importantly, you should understand how to prompt, contextualize and critique LLM outputs.
You will help establish prompts, examples, brand context, editorial rules, and review processes that allow AI to produce better first drafts at scale.
AI should make you significantly faster. It should not make your writing sound like AI.
Performance & Conversion Copy
You may also support copywriting for:
- Landing pages
- Paid advertisements
- Cold email
- Lead magnets
- LinkedIn outreach
- Website pages
- CTAs and offers
You should therefore have at least a foundational understanding of direct-response copywriting and conversion psychology.
What We're Looking For
- Strong professional copywriting ability
- Experience writing for B2B audiences
- Excellent understanding of hooks, storytelling, persuasion, positioning, and calls-to-action
- Strong knowledge of organic social media content
- Ability to adapt one idea intelligently across different platforms
- Experience using ChatGPT, Claude, or similar LLMs professionally
- Understanding of SEO and emerging AEO principles
- Strong research and fact-checking skills
- Ability to understand unfamiliar industries quickly
- Exceptional written English
- Strong attention to detail
- Proactive rather than instruction-dependent
- Comfortable taking ownership of content from research through final output
- Comfortable operating in a fast-paced startup environment
Strong Advantage If You've Worked In
We're particularly interested in candidates who already understand one or more of:
- Artificial Intelligence
- SaaS / technology
- B2B services
- Brand development
- Marketing
- Automation
- Digital transformation
You don't need expertise across every category, but you should demonstrate the ability to develop topical expertise quickly.
What Success Looks Like
We aren't measuring success by how many words you produce.
We care about whether:
- Content earns attention from the right audience
- Organic reach and engagement improve
- Brand authority compounds over time
- Content generates conversations and inbound opportunities
- Our brands become increasingly discoverable through search and AI
- Copy becomes more persuasive and conversion-oriented
- AI allows us to increase output without decreasing quality
How to Apply
Send your resume and portfolio/writing samples to [email protected] with the subject:
B2B Copywriter & Content Marketer – [Your Name]
Please include examples of your strongest work across at least two different formats — for example, LinkedIn content + website copy, an article + sales copy, or social content + newsletters.
Also briefly tell us:
- How you currently use AI within your writing workflow.
- One B2B brand whose content you think is exceptionally good and why.
- A piece of content you've written that you're particularly proud of and what you were trying to achieve with it.
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Work from home
Experience:
- Content marketing: 2 years (Required)
Work Location: Remote
