Location: Mumbai (On-site)
Experience: 2–5 Years
Employment Type: Full-time
Job Overview
We are looking for a creative, analytical, and result-oriented Social Media Strategist to drive content strategy, audience growth, and brand engagement across multiple digital platforms. The ideal candidate should have hands-on experience in content planning, trend analysis, platform growth, and social media performance optimization.
Key Responsibilities
- Develop and execute platform-specific content strategies for Instagram, YouTube, LinkedIn, and other digital platforms.
- Plan content calendars and create engaging content ideas that drive reach, engagement, and audience growth.
- Analyze social media trends, viral content, and platform algorithm updates.
- Monitor campaign performance and optimize strategies using analytics and insights.
- Grow social media communities through innovative and data-driven strategies.
- Identify opportunities for influencer collaborations and brand partnerships.
- Work closely with content creators, designers, editors, and marketing teams to execute campaigns.
- Maintain consistency in brand voice, storytelling, and visual identity across all platforms.
- Prepare performance reports and present strategic recommendations to stakeholders.
Required Skills
- 2–5 years of experience in Social Media Strategy, Content Strategy, or Digital Marketing.
- Strong understanding of Instagram Reels, YouTube Shorts, and platform algorithms.
- Proven experience in growing social media pages and increasing engagement.
- Knowledge of content planning, storytelling, hooks, and viral content formats.
- Understanding of influencer marketing and content monetization.
- Experience with social media analytics and performance tracking tools.
- Excellent communication, presentation, and collaboration skills.
Preferred Skills
- Experience managing creator-led or entertainment-focused brands.
- Knowledge of paid social media campaigns and boosting strategies.
- Familiarity with audience retention and community-building techniques.
Qualification
- Bachelor's degree in Marketing, Mass Communication, Media, Journalism, or a related field.
- Equivalent practical experience will also be considered.
Why Join Us?
- Opportunity to work on high-impact digital brands.
- Collaborative and creative work environment.
- Career growth with exposure to multiple social media platforms and campaigns.
Pay: ₹30,365.22 - ₹40,157.31 per month
Benefits:
Experience:
- Social media management: 4 years (Required)
- Storytelling : 2 years (Required)
- Social media Campaign: 3 years (Required)
Work Location: In person
