Digital Marketing Manager – Video & Social Media
Invincio Consultants and Training LLP | NDA | CDS | AFCAT | SSB Mentorship
Invincio Services LLP is looking for a hands-on Digital Marketing Manager who can take complete ownership of our digital content—from shooting a video to editing, publishing, promoting and tracking its performance.
We work extensively in the NDA, CDS, AFCAT, SSB and Defence Career Preparation space. Therefore, preference will be given to candidates who understand this audience, have an interest in the Armed Forces ecosystem, or have previously worked with educational/coaching/training organisations.
Key Responsibilities
The selected candidate will be responsible for the entire content and social media lifecycle, including:
- Planning and executing the monthly/weekly content calendar
- Shooting videos using cameras and smartphones
- Setting up basic lighting, microphones and recording equipment
- Recording faculty sessions, student interactions, interviews, testimonials and promotional videos
- Editing long-form YouTube videos
- Creating YouTube Shorts, Instagram Reels and Facebook videos
- Creating engaging hooks, captions, thumbnails and basic graphics
- Converting long-form content into multiple short-form pieces
- Uploading and publishing videos on YouTube, Instagram, Facebook and other relevant platforms
- Writing titles, descriptions, captions, hashtags and CTAs
- Managing YouTube channel and social media pages
- Scheduling posts and maintaining consistency across platforms
- Covering events, student activities, outdoor training and success stories
- Creating promotional content for NDA, CDS, AFCAT and SSB programs
- Monitoring views, reach, engagement, subscribers, leads and other important digital metrics
- Understanding which content is performing and modifying future content accordingly
- Managing Google Business Profile, reviews and other digital touchpoints where required
- Coordinating with mentors, faculty and management for content creation
This Is an End-to-End Role
We are not looking for someone who only gives ideas or coordinates with an external editor.
The candidate should personally be comfortable with:
Concept → Shoot → Edit → Thumbnail/Creative → Caption → Upload → Publish → Promote → Analyse
You should be equally comfortable behind a camera, on an editing desk and managing social media dashboards.
Skills Required
- Video Shooting & Content Production
- Video Editing
- Adobe Premiere Pro / Final Cut Pro / DaVinci Resolve / CapCut or equivalent
- Instagram Reels & YouTube Shorts
- Long-form YouTube Editing
- YouTube Studio
- Instagram & Facebook Management
- Canva / Photoshop or similar design tools
- Thumbnail Creation
- Basic Photography
- Content Writing & Copywriting
- Social Media Analytics
- Basic understanding of SEO for YouTube
- Good communication and coordination skills
Preferred Candidate
Preference will be given to someone who:
- Understands NDA, CDS, AFCAT, SSB and Defence examinations
- Understands the aspirations and mindset of Defence aspirants
- Has worked with an education, coaching, training or personal-brand organisation
- Can identify powerful moments during a live session and turn them into engaging reels/shorts
- Is creative but also disciplined about regular posting
- Can work independently without requiring constant supervision
Experience
Preferred: 2–5 years in Digital Marketing / Video Production / Social Media Management.
Exceptional candidates with less experience but a strong portfolio may also apply.
What We Are Looking For
We need someone who thinks like a content creator, shoots like a videographer, edits like an editor and works like a digital marketer.
This is a role for someone who wants to build and grow a serious education and mentorship brand, rather than simply manage social media accounts.
Application Requirement
Candidates must submit:
- Updated CV / Resume
- Portfolio or links to videos/reels edited or created by them
- Links to Instagram/YouTube/social media pages previously managed, if applicable
- Current and expected salary
- Joining availability
Upload Your CV / Resume Here: [email protected]
Shortlisted candidates may be given a small practical assignment involving shooting/editing/content creation before final selection.
Job Type: Full-time
Role: Digital Marketing Manager – Video & Social Media
Organisation: Invincio Services LLP
Industry: Education | Defence Career Mentorship | Training & Development
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
