Job Summary
We are looking for an experienced and result-oriented Head of Marketing to lead the company’s overall marketing strategy, brand growth, customer acquisition, and revenue-generation initiatives. The ideal candidate will have strong leadership skills, strategic thinking, and hands-on experience across digital and traditional marketing channels.
Key Responsibilities
- Develop and execute the company’s overall marketing strategy aligned with business objectives.
- Lead brand positioning, awareness, and brand-building initiatives.
- Plan and manage digital marketing campaigns across social media, Google, email, SEO, and other relevant platforms.
- Drive customer acquisition, lead generation, conversion, and retention strategies.
- Develop and manage annual and monthly marketing budgets.
- Monitor campaign performance, ROI, customer acquisition cost, and other key marketing KPIs.
- Conduct market research and analyze customer behavior, competitors, and industry trends.
- Develop marketing campaigns, promotions, events, and product launches.
- Work closely with the Sales, Business Development, Product, and Operations teams to achieve business targets.
- Lead and mentor the marketing team and ensure effective execution of marketing plans.
- Manage external agencies, vendors, influencers, media partners, and other marketing stakeholders.
- Oversee marketing content, creatives, communications, and brand guidelines.
- Use data and analytics to identify growth opportunities and improve campaign performance.
- Prepare regular marketing performance reports and present insights to management.
- Stay updated with emerging marketing trends, technologies, and industry best practices.
Required Skills & Qualifications
- Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field.
- 8–12+ years of relevant marketing experience, with proven leadership experience.
- Strong knowledge of digital marketing, branding, performance marketing, and lead generation.
- Excellent analytical, strategic planning, and decision-making skills.
- Strong communication, presentation, and negotiation skills.
- Experience managing marketing budgets and measuring ROI.
- Strong team-management and leadership capabilities.
- Ability to work in a fast-paced and target-driven environment.
Key Performance Indicators (KPIs)
- Revenue and business growth generated through marketing.
- Lead generation and customer acquisition.
- Marketing ROI and campaign performance.
- Brand awareness and market presence.
- Customer engagement and retention.
- Cost per lead/customer acquisition.
- Marketing team productivity and execution.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
