We are seeking a results-driven Senior Digital Marketing Executive with 4–6 years of hands-on experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate will have expertise in SEO, SEM, social media marketing, paid advertising, email marketing, content marketing, and web analytics. This role requires strong analytical skills, creativity, and the ability to drive lead generation and brand awareness through data-driven strategies.
Key Responsibilities
- Develop and execute digital marketing strategies to increase website traffic, lead generation, and brand visibility.
- Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Implement SEO strategies, including on-page, off-page, and technical SEO, to improve organic search rankings.
- Manage social media channels by creating engaging content and executing campaigns.
- Coordinate email marketing campaigns, including audience segmentation, automation, and performance analysis.
- Monitor campaign performance using Google Analytics, Search Console, and other analytics tools.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Collaborate with content, design, and development teams to create effective digital campaigns.
- Optimize landing pages and website content to improve conversion rates.
- Track KPIs, prepare performance reports, and provide recommendations for continuous improvement.
- Stay updated with the latest digital marketing trends, tools, and industry best practices.
- Mentor junior marketing executives and support cross-functional marketing initiatives.
Required Skills
- Strong knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics 4 (GA4).
- Familiarity with Google Search Console, Tag Manager, and keyword research tools such as SEMrush or Ahrefs.
- Understanding of marketing automation platforms and CRM systems.
- Excellent analytical, communication, and project management skills.
- Ability to manage multiple campaigns and meet deadlines.
- Strong problem-solving skills with a data-driven approach.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 4–6 years of proven experience in digital marketing.
- Google Ads, Google Analytics, Meta Blueprint, or other relevant certifications are an added advantage.
Pay: ₹300,000.00 - ₹500,000.00 per year
Work Location: In person
