Key Responsibilities:
- Develop and execute SEO and performance marketing strategies to improve website traffic, lead generation, and ROI.
- Perform On-Page SEO, Off-Page SEO, Technical SEO, and Google Business Profile (GMB) Optimization to enhance search engine rankings and local visibility.
- Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), PPC, Display Ads, YouTube Ads, Performance Max, and Remarketing campaigns.
- Conduct keyword research, competitor analysis, audience targeting, and campaign optimization for both organic and paid channels.
- Monitor website performance, campaign metrics, and conversions using tools such as Google Analytics, Google Search Console, Google Tag Manager, and Meta Business Suite.
- Prepare regular performance reports and provide actionable recommendations to improve marketing results.
- Collaborate with content, design, and development teams to implement digital marketing best practices and stay updated with the latest industry trends and algorithm changes.
Required Skills
- Strong knowledge of On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.
- Experience with Google Business Profile (GMB) Optimization.
- Hands-on experience in Google Ads, Meta Ads, PPC Campaigns, Display Ads, YouTube Ads, Performance Max, and Remarketing Campaigns.
- Proficiency in Google Analytics, Google Search Console, Google Tag Manager, and Meta Business Suite.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
- Strong analytical, reporting, and problem-solving skills.
Pay: ₹10,585.56 - ₹35,000.00 per month
Work Location: In person
