Paid Media Specialist – Job DescriptionJob Title
Paid Media Specialist
Job Summary
We are looking for a results-driven Paid Media Specialist to plan, execute, monitor, and optimize digital advertising campaigns across multiple paid media platforms. The ideal candidate should have strong hands-on experience in Google Ads and Meta Ads, along with excellent analytical and reporting skills to drive campaign performance and business growth.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Google Ads and Meta Ads platforms.
- Monitor campaign performance and ensure achievement of KPIs such as CTR, CPC, CPM, Conversion Rate, ROAS, and lead generation targets.
- Conduct keyword research, audience targeting, ad copy testing, and campaign optimization for maximum performance.
- Analyze campaign data and generate actionable insights to improve campaign efficiency and ROI.
- Prepare daily, weekly, and monthly performance reports using Excel and presentation decks in PowerPoint.
- Coordinate with internal teams including creative, content, and client servicing for campaign execution.
- Manage budgets, bidding strategies, and campaign pacing effectively.
- Stay updated with the latest digital advertising trends, platform updates, and best practices.
- Handle multiple campaigns and priorities in a fast-paced environment while maintaining attention to detail.
Required Skills & Qualifications
- Hands-on expertise in Google Ads and Meta Ads (mandatory).
- Exposure to LinkedIn Ads will be an added advantage.
- Strong understanding of paid media metrics including CTR, CPC, CPM, Conversion Rate, ROAS, and campaign performance analysis.
- Excellent Excel skills for reporting, data analysis, and dashboard management.
- Good PowerPoint skills for campaign reviews and client/internal presentations.
- Strong analytical mindset with excellent reasoning and problem-solving abilities.
- Good communication, coordination, and stakeholder management skills.
- Ability to manage multiple priorities and work efficiently in a fast-paced environment.
Preferred Experience
- Bachelor’s degree in Marketing, Business, Advertising, or a related field.
- 2–5 years of experience in performance marketing or paid media management.
- Experience handling lead generation, e-commerce, or brand awareness campaigns is preferred.
Key Competencies
- Performance Marketing
- Campaign Optimization
- Data Analysis & Reporting
- Budget Management
- Strategic Thinking
- Attention to Detail
- Time Management
- Team Collaboration
Pay: ₹35,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
