Job title: Performance Marketer (Meta & TikTok Lead Generation)
Company: Europa Academic
Job type: Full-time
Location: Meerut / Remote
Salary: ₹40,000–₹70,000/month
Job description
Europa Academic helps working professionals across Africa and the Middle East earn international MBA, DBA and Doctorate qualifications. We're looking for a data-driven Performance Marketer to own our paid-acquisition engine and drive high-intent student leads at the lowest possible cost.
Responsibilities
- Plan, launch and optimise Meta & TikTok Click-to-WhatsApp / Lead Ad campaigns.
- Manage ad budgets, run A/B tests, and reduce cost per lead and cost per enrolment.
- Set up pixels/tracking, conversion events, lookalike and retargeting audiences.
- Feed leads into the CRM (ExtraaEdge) and report on funnel performance.
Requirements
- 2+ years hands-on with Meta Ads Manager (TikTok Ads a plus).
- Strong grasp of tracking, conversion events, and audience building.
- Analytical, budget-conscious, and fast to iterate.
Bonus: experience marketing to African / Middle East audiences; Google Ads knowledge.
Benefits: Performance bonuses, remote flexibility, high-growth global ed-tech environment.
Pay: ₹30,000.00 - ₹70,000.00 per month
Work Location: In person
