Position: Digital Marketing Executive
Location: Gurugram
Company: Green Publication Services Pvt. Ltd.
Job Overview
Green Publication Services Pvt. Ltd. is looking for a passionate and result-oriented Digital Marketing Executive to plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns. The ideal candidate should have hands-on experience in running digital marketing campaigns, generating organic leads, improving online visibility, and driving business growth through paid and organic marketing strategies.
Key Responsibilities
- Plan, execute, monitor, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns for lead generation and brand awareness.
- Run and manage end-to-end digital marketing campaigns to maximize conversions and ROI.
- Generate organic leads through effective SEO strategies, content optimization, and social media marketing.
- Conduct keyword research and implement on-page and off-page SEO techniques to improve website rankings.
- Monitor campaign performance using Google Analytics, Meta Business Suite, and other digital marketing tools.
- Perform A/B testing on ad creatives, landing pages, audiences, and ad copies to improve campaign performance.
- Create, schedule, and optimize engaging content across social media platforms.
- Analyze campaign reports, CTR, CPC, CPA, ROAS, and other marketing metrics to improve performance.
- Collaborate with content writers, designers, and developers to create high-converting marketing campaigns.
- Stay updated with the latest trends in Google Ads, Meta Ads, SEO, performance marketing, and social media algorithms.
Required Skills & Qualifications
- Graduate in Marketing, Business Administration, or any related field.
- Proven experience in Google Ads and Meta Ads campaign management.
- Strong understanding of performance marketing, PPC campaigns, and lead generation strategies.
- Experience in generating organic leads through SEO and content marketing.
- Knowledge of Google Analytics, Google Tag Manager, Meta Business Suite, Search Console, and SEO tools.
- Good understanding of keyword research, audience targeting, remarketing, and campaign optimization.
- Excellent written and verbal communication skills.
- Basic knowledge of Canva, content creation, and copywriting will be an added advantage.
- Strong analytical and problem-solving skills with a data-driven approach.
Preferred Keywords
- Google Ads
- Meta Ads
- Facebook Ads
- Instagram Ads
- Organic Leads
- Paid Campaigns
- Campaign Management
- Lead Generation
- SEO
- Performance Marketing
- Google Analytics
- Google Tag Manager
- Social Media Marketing
- PPC
- Digital Marketing
- A/B Testing
- Keyword Research
- Content Marketing
- Conversion Optimization
- ROI & ROAS
What We Offer
- Fast-paced and growth-oriented work environment.
- Opportunity to work on high-budget digital marketing campaigns.
- Professional growth and career advancement.
- Collaborative and innovative team culture.
- Learning opportunities with the latest digital marketing tools and platforms.
Pay: ₹27,000.00 - ₹33,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Provident Fund
Application Question(s):
- Do you have experience in Google ads and Meta ads ?
Work Location: In person
