Marketing Manager
Company: Educators Institute of Management
Job Type: Full-time
Location: Thiruvananthapuram, Kerala
Experience: 0–5 years
Department: Marketing & Business Development
About the Educators Institute of Management
Educators Institute of Management is a professional education and training institution offering career-focused programmes, including CMA USA, ACCA, CMA India, CA, CS, and other accounting and finance-related programmes.
We are looking for an energetic, result-orientated marketing manager to lead our marketing activities, strengthen our brand presence, generate quality leads, and support student admissions and business growth.
Job Summary
The marketing manager will be responsible for planning and executing marketing strategies across digital and offline channels. The candidate will lead the marketing team, coordinate promotional campaigns, develop institutional partnerships, and drive student enquiries and admissions.
Key Responsibilities
- Develop and implement marketing strategies to increase brand awareness and student enrolments.
- Plan and manage digital marketing campaigns across platforms such as Instagram, Facebook, Google, and other relevant channels.
- Monitor lead generation campaigns and coordinate with the sales/admission team for effective lead conversion.
- Manage and guide the marketing team to achieve monthly targets.
- Plan and execute college and school outreach programmes, seminars, career awareness sessions, and promotional events.
- Develop relationships with colleges, schools, educational institutions, and other potential partners.
- Coordinate the creation of marketing materials, including posters, brochures, social media content, videos, presentations, and advertisements.
- Monitor campaign performance, lead quality, conversion rates, and marketing ROI.
- Conduct market research and identify new opportunities for student acquisition and institutional partnerships.
- Maintain regular reports on marketing activities, campaigns, leads, and performance.
- Coordinate with the management, academic, admissions, and sales teams.
- Identify new marketing channels and innovative strategies to improve student acquisition.
- Ensure consistent branding and communication across all marketing activities.
Requirements
- Bachelor's degree in marketing, business administration, management, or a related field.
- 2–5 years of experience in marketing, preferably in the education, training, or service industry.
- Experience in digital marketing and lead generation.
- Strong communication and interpersonal skills.
- Good leadership and team-management abilities.
- Ability to plan and execute marketing campaigns independently.
- Strong analytical and problem-solving skills.
- Target-orientated and proactive approach.
- Willingness to travel for college visits, seminars, events, and promotional activities.
- Knowledge of social media marketing, Meta Ads, Google Ads, and basic marketing analytics will be an advantage.
Preferred Skills
Digital Marketing | Lead Generation | Team Management | Social Media Marketing | Meta Ads | Google Ads | College Outreach | Event Management | Brand Management | Business Development | Communication | Marketing Analytics
Key Performance Indicators (KPIs)
- Monthly lead generation
- Qualified lead percentage
- Admission conversion rate
- Marketing campaign performance
- Cost per lead and customer acquisition cost
- College/institutional outreach
- Number of seminars and promotional activities
- Social media growth and engagement
- Team performance and target achievement
What We Offer
- Competitive salary based on experience and performance
- Performance-based incentives
- Growth opportunities within the organisation
- Opportunity to work in the professional education and career-training sector
- Dynamic and growth-orientated work environment
If you are a result-driven marketing professional who enjoys building brands, generating leads, managing teams, and creating growth opportunities, we would like to hear from you
Pay: ₹15,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
