Role Overview FitBird is seeking a dynamic and result oriented Marketing Manager to lead brand positioning, customer acquisition, and community growth initiatives. The candidate will be responsible for planning, executing, and monitoring strategic marketing activities aligned with business expansion goals and revenue targets.
Key Responsibilities Develop and implement comprehensive marketing strategies aligned with monthly and quarterly targets. Strengthen brand visibility and positioning in the fitness and wellness segment. Manage social media platforms including Instagram, Facebook, and LinkedIn with structured content calendars. Plan and execute paid advertising campaigns on Meta and Google platforms to generate qualified leads. Monitor campaign performance metrics and optimize return on investment. Design referral programs, partnerships, and local collaborations to increase community engagement. Coordinate fitness events, promotional campaigns, and outreach initiatives. Oversee content creation including posts, reels, promotional creatives, and communication messaging to ensure brand consistency. Track key performance indicators such as cost per lead, customer acquisition cost, conversion rate, engagement rate, and retention metrics. Submit structured weekly and monthly performance reports with actionable insights.
Required Qualifications Bachelor’s degree in Marketing, Business Administration, or related field with 2 to 5 years of relevant marketing experience preferably in fitness, wellness, lifestyle, or service industries. Strong understanding of digital marketing tools, analytics platforms, and campaign management. Excellent communication skills with a proactive and execution focused approach.
Preferred Skills Experience in performance marketing, CRM management, local market activation, and partnership development. Ability to think strategically while maintaining strong execution discipline.
Compensation Salary will be competitive and commensurate with experience. Performance based incentives will be linked to measurable growth targets.
Job Type: Full-time
Pay: ₹15,105.24 - ₹22,205.42 per month
Benefits:
Application Question(s):
Experience:
- Marketing: 2 years (Required)
Work Location: In person
