Job Description - Social Media Marketing Executive
We are seeking a creative and data-driven Social Media Marketer to develop, implement, and manage our social media strategy across platforms. The ideal candidate will build brand awareness, grow our online community, and drive engagement that supports business goals.
Key Responsibilities:
- Develop and execute social media strategies aligned with marketing objectives
- Create, curate, and schedule engaging content (text, image, video) across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube
- Manage day-to-day posting, community engagement, and responses to comments/messages
- Plan and run paid social media ad campaigns and monitor budgets
- Track, analyze, and report on performance metrics (reach, engagement, conversions, ROI)
- Stay current with platform trends, algorithm changes, and best practices
- Collaborate with design, content, and marketing teams to maintain brand consistency
- Identify and manage influencer partnerships and collaborations
- Monitor competitor activity and industry developments
- Plan and curate social media engagement strategies like contests, giveaways, festival offers etc.
- Experience with influencer marketing
- Must be camera-facing and comfortable presenting on-screen for reels, videos, and brand content
- Hands-on content creation for day-to-day shoots, both in-office and outdoor, including scripting, planning, and execution
- Plan and execute BTL (Below-the-Line) marketing activities such as outdoor shoots, on-ground campaigns, events, and promotional activities
- Take complete ownership from planning and coordination to on-ground implementation and post-activity reporting
Minimum Requirements
- Bachelor's degree in Marketing, B.Com/BBA, Communications, or a related field (or equivalent practical experience)
- Minimum 6 months of proven experience in any company/marketing agency managing social media accounts for a brand or business
- Strong knowledge of major social media platforms and their analytics tools
- Familiarity with scheduling and management tools (e.g., Hootsuite, Meta Suite, Meta BM)
- Excellent copy/content writing skills is a plus
- Strong organizational skills and ability to manage multiple campaigns simultaneously
Preferred (Nice to Have)
- Knowledge of SEO and content marketing
- Certifications (Internship or digital marketing courses)
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
