Job Title: Marketing Executive – Field Marketing & Sales
Job Summary
We are looking for an energetic and self-motivated Marketing Executive to join our team. The ideal candidate will be responsible for promoting our educational programs through field marketing activities, generating quality leads, and building strong relationships with schools, colleges, and the public. The role involves conducting career guidance sessions, orientations, and course presentations to create awareness and increase student enrollments.
Freshers with excellent communication skills, a positive attitude, and a passion for marketing and sales are encouraged to apply.
Key Responsibilities
- Plan and execute field marketing activities to promote the organization's educational programs.
- Visit schools, colleges, tuition centers, educational institutions, and public places to conduct promotional campaigns.
- Conduct orientation sessions, career guidance programs, seminars, and course introduction presentations for students and parents.
- Generate quality leads through field visits, events, referrals, and marketing campaigns.
- Build and maintain strong relationships with school management, teachers, educational partners, and local communities.
- Represent the organization at education fairs, exhibitions, roadshows, and promotional events.
- Coordinate with the Admissions and Sales teams to ensure timely follow-up and lead conversion.
- Collect market intelligence, competitor information, and customer feedback.
- Maintain records of daily field activities, leads generated, and campaign outcomes.
- Meet assigned lead generation and admission targets while maintaining a professional brand image.
Qualifications
- Bachelor's degree in any discipline.
- Candidates with a background in Marketing, Business Administration, or related fields will have an added advantage.
Experience
- Freshers are welcome to apply.
- 0–2 years of experience in marketing, field sales, education marketing, or business development is preferred.
- Experience in conducting seminars, presentations, or awareness programs is an added advantage.
Required Skills
- Excellent communication and presentation skills.
- Strong interpersonal and relationship-building abilities.
- Confidence in speaking before groups of students, parents, and educators.
- Basic marketing and sales knowledge.
- Lead generation and customer engagement skills.
- Persuasive and target-oriented approach.
- Good negotiation and networking skills.
- Ability to work independently as well as in a team.
- Willingness to travel for field visits and promotional activities.
- Basic computer knowledge and familiarity with MS Office or Google Workspace.
Key Performance Indicators (KPIs)
- Number of school and public outreach programs conducted.
- Quality and quantity of leads generated.
- Lead-to-admission conversion rate.
- Achievement of monthly marketing and admission targets.
- Number of institutional partnerships established.
- Event participation and campaign effectiveness.
Preferred Candidate Profile
- Enthusiastic, proactive, and eager to learn.
- Passionate about marketing, sales, and student engagement.
- Strong public speaking and presentation skills.
- Positive attitude with a customer-focused approach.
- Ability to represent the organization professionally in the field.
Compensation & Benefits
- Competitive salary based on qualifications and experience.
- Attractive performance-based incentives.
- Travel allowance for official field activities (as per company policy).
- Career growth and professional development opportunities.
- Supportive and collaborative work environment.
Pay: ₹18,000.00 - ₹25,000.00 per month
Work Location: In person
