JOB DESCRIPTIONDigital Marketing & Social Media Manager
Company: Rust-Go
Department: Digital Marketing & E-Commerce
Position: Digital Marketing & Social Media Manager
Employment Type: Full-Time
Work Location: [kottakkal]
Reporting To: Management
1. Role Overview
We are looking for a creative, performance-driven, and responsible Digital Marketing & Social Media Manager to manage and grow Rust-Go's digital presence and online sales.
The person will be responsible for Meta Ads management, social media management, content planning, campaign optimization, performance analysis, brand growth, and e-commerce marketing.
The ideal candidate should be comfortable working with numbers, analyzing advertising performance, testing new strategies, coordinating creative content, and continuously finding ways to increase orders, revenue, ROAS, customer engagement, and brand awareness.
2. Key ResponsibilitiesA. Meta Ads Management
- Plan, create, launch, monitor, and optimize Facebook & Instagram (Meta) advertising campaigns.
- Manage campaigns, ad sets, audiences, budgets, placements, and creatives.
- Monitor daily advertising performance and identify underperforming campaigns.
- Optimize campaigns based on:
- ROAS
- CPA / Cost per Order
- CPM
- CTR
- CPC
- Conversion Rate
- Add-to-Cart
- Checkout
- Purchases
- Revenue
- Conduct regular creative testing and A/B testing.
- Test different:
- Video creatives
- Images
- Hooks
- Ad copies
- Headlines
- Offers
- Audiences
- Campaign structures
- Identify winning creatives and scale them carefully.
- Control daily and monthly ad budgets according to business targets.
- Monitor ad fatigue and creative performance.
- Continuously develop new advertising angles and content ideas.
- Track and reduce unnecessary ad spending.
- Maintain proper campaign naming and organization.
- Prepare regular Meta Ads performance reports for management.
3. Social Media Management
Manage Rust-Go's social media presence across platforms such as:
- Instagram
- Facebook
- YouTube
- WhatsApp Business
- Other relevant platforms
Responsibilities:
- Create and maintain a monthly social media content calendar.
- Plan daily/weekly posts, reels, stories, and promotional content.
- Develop engaging content related to Rust-Go products.
- Maintain consistent brand identity across all platforms.
- Monitor comments, messages, mentions, and customer interactions.
- Identify trending content, sounds, formats, and marketing opportunities.
- Increase followers, engagement, reach, and brand awareness.
- Analyze social media insights and improve content based on performance.
- Maintain a balance between:
- Product-focused content
- Educational content
- Problem/solution content
- Customer testimonials
- Before & after content
- Promotional content
- Trending/reel content
- Brand-building content
4. Content Strategy & Creative Planning
- Develop new content ideas for Rust-Go products on a continuous basis.
- Identify customer problems and convert them into advertising/content concepts.
- Create strong hooks for Reels and advertisements.
- Coordinate with video editors, designers, photographers, influencers, and other team members.
- Provide clear creative briefs for videos and advertisements.
- Review creatives before publishing or running advertisements.
- Maintain a database of successful and unsuccessful creatives.
- Analyze why certain videos/ads perform better than others.
- Continuously test new creative concepts to avoid creative fatigue.
Content Areas
- Product demonstrations
- Before & after results
- Customer reviews
- Problem → Solution videos
- Product benefits
- How-to videos
- Educational content
- Comparison videos
- UGC content
- Influencer content
- Offers and promotions
- Seasonal campaigns
- Kerala-focused content
- Brand awareness campaigns
5. E-Commerce & Sales Growth
The Digital Marketing Manager will work closely with the e-commerce team to improve online sales.
Responsibilities include:
- Monitor daily website traffic and orders.
- Track conversion rate.
- Monitor product-wise sales performance.
- Identify best-selling and low-performing products.
- Analyze customer journey:
- Ad → Website → Product Page → Add to Cart → Checkout → Purchase
- Identify drop-offs in the sales funnel.
- Suggest improvements to product pages and landing pages.
- Work with the team to improve checkout conversion.
- Monitor promotional campaigns and offers.
- Suggest strategies to increase average order value (AOV).
- Develop cross-selling and combo-product marketing strategies.
- Monitor sales performance by product, campaign, and channel.6. Analytics & Reporting
Prepare daily, weekly, and monthly marketing reports.
Reports should include:
- Total Ad Spend
- Total Orders
- Total Revenue
- ROAS
- Cost Per Order
- Website Sessions
- Conversion Rate
- Add-to-Cart Rate
- Checkout Rate
- Purchase Rate
- Product-wise Sales
- Campaign-wise Performance
- Creative-wise Performance
- Audience Performance
- Social Media Growth
- Instagram Reach
- Instagram Engagement
- Follower Growth
The manager should be able to clearly explain:
What worked?
What didn't work?
Why did it happen?
What should we change?
What should we scale?
7. Customer & Market Research
- Study customer behavior and buying patterns.
- Research competitors and their advertising strategies.
- Monitor competitor offers, creatives, content, and positioning.
- Identify new customer segments.
- Identify new marketing opportunities.
- Analyze customer feedback and reviews.
- Convert common customer questions/problems into content and advertising ideas.
- Monitor market trends and relevant social media trends.
8. Influencer & Creator Marketing
- Identify relevant influencers and content creators.
- Coordinate influencer collaborations.
- Negotiate collaboration requirements where necessary.
- Provide product information and content briefs.
- Track influencer performance.
- Analyze views, engagement, website traffic, leads, and sales generated.
- Identify high-performing creators for repeated collaborations.
- Develop UGC/creator content for use in Meta Ads.
9. Campaign Planning
Plan and execute campaigns for:
- New product launches
- Discount campaigns
- Festival campaigns
- Onam campaigns
- Seasonal promotions
- Combo offers
- Clearance campaigns
- Brand awareness campaigns
- Retargeting campaigns
- Customer acquisition campaigns
The manager should prepare a campaign plan before every major promotion, including:
Objective → Target Audience → Offer → Creative Strategy → Budget → Campaign Structure → KPIs → Expected Results
10. Website & Conversion Optimization
Work with the e-commerce team to improve:
- Product pages
- Landing pages
- Product descriptions
- Product images/videos
- Offers
- Trust elements
- Customer reviews
- Checkout experience
- Mobile experience
- Conversion rate
Identify problems that may be affecting website sales and recommend improvements.
11. WhatsApp & Retargeting Marketing
Coordinate with the CRM/customer support team for:
- Abandoned checkout follow-up
- Customer remarketing
- Existing customer promotions
- Repeat purchase campaigns
- Product recommendations
- Promotional WhatsApp campaigns
- Customer feedback collection
Use customer insights from WhatsApp/CRM activities to improve advertising and content strategy.
12. Daily Responsibilities
The Digital Marketing & Social Media Manager is expected to:
- Check Meta Ads performance.
- Check spending and budget utilization.
- Check orders and revenue.
- Identify campaigns that require optimization.
- Monitor active creatives.
- Check social media comments/messages.
- Monitor content performance.
- Track website conversion.
- Check product-wise sales.
- Identify issues affecting sales.
- Suggest new creative/content ideas.
- Coordinate with the creative team.
- Update daily marketing performance data.
13. Weekly Responsibilities
- Prepare weekly marketing performance report.
- Analyze winning and losing campaigns.
- Analyze creative performance.
- Review audience performance.
- Plan upcoming content.
- Plan new creative tests.
- Review competitor activity.
- Review website conversion performance.
- Identify opportunities to increase sales.
- Present key findings and action plans to management.
14. Monthly Responsibilities
- Prepare complete monthly digital marketing report.
- Compare current month vs previous month.
- Analyze revenue and advertising growth.
- Analyze ROAS and acquisition cost.
- Review social media growth.
- Review product-wise performance.
- Prepare next month's marketing strategy.
- Prepare content calendar.
- Prepare advertising budget plan.
- Set monthly KPIs and targets.
- Identify new growth opportunities.
15. Key Performance Indicators (KPIs)
Performance will be evaluated based on:
Advertising
- ROAS
- Cost Per Purchase
- Conversion Rate
- CTR
- CPM
- CPC
- Revenue generated
- Ad spend efficiency
Sales
- Number of orders
- Revenue
- Average Order Value
- New customers
- Repeat customers
- Product-wise sales
Social Media
- Reach
- Engagement
- Followers
- Reel views
- Shares
- Saves
- Profile visits
- Website clicks
Overall Growth
- Online sales growth
- Customer acquisition
- Brand awareness
- Creative performance
- Marketing efficiency
16. Required SkillsMust Have
- Good knowledge of Meta Ads Manager
- Facebook & Instagram marketing
- Social media management
- Digital marketing fundamentals
- Performance marketing
- Content strategy
- Basic graphic/video creative understanding
- Google Sheets / Excel
- Data analysis
- Reporting
- Strong communication skills
- Good understanding of e-commerce
Preferred
- Shopify experience
- Google Analytics
- Google Ads
- Meta Pixel / Conversions API knowledge
- WhatsApp marketing
- Influencer marketing
- UGC marketing
- Landing page optimization
- CRM knowledge
- Basic SEO knowledge
17. Personal Qualities
The candidate should be:
- Creative
- Analytical
- Responsible
- Result-oriented
- Fast learner
- Proactive
- Good at problem solving
- Comfortable working with targets
- Able to work independently
- Willing to experiment and test new ideas
- Good at communicating with different teams
- Able to make decisions based on data
18. Important Expectation
This is not only a social media posting role.
The Digital Marketing & Social Media Manager will be responsible for contributing directly to online business growth and sales.
The person should continuously ask:
“How can we get more customers?”
“How can we reduce the cost per order?”
“Which creative is working and why?”
“What new content can we test?”
“How can we improve conversion?”
“How can we scale profitable campaigns?”
The role requires a combination of creativity + performance marketing + analytics + execution.
19. Reporting Structure
Digital Marketing & Social Media Manager
↓
Reports to Management
↓
Coordinates with:
- Creative / Video Editing Team
- Graphic Designer
- Sales Team
- CRM Team
- Customer Support Team
- E-Commerce Team
- Influencers / Content Creators
20. Primary Objective
To build Rust-Go's digital presence and consistently increase online sales through effective Meta advertising, social media marketing, content creation, customer acquisition, retargeting, and data-driven marketing strategies.
Pay: ₹12,000.00 - ₹13,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Leave encashment
Work Location: In person
