We are looking for a dynamic and results-driven Assistant Manager - Social Media to spearhead our brand presence across Meta (Instagram, Facebook) and LinkedIn. In this role, you will be responsible for translating our brand vision into engaging creative posts, driving comprehensive content strategies, and actively growing our community engagement and follower base.
Key Responsibilities
- Content Strategy & Planning:
- Develop and execute monthly social media content calendars aligned with brand objectives, product launches, and marketing campaigns.
- Conduct audience research and trend analysis to stay ahead of industry shifts across Meta and LinkedIn ecosystems.
- Creative Content Creation:
- Design and produce compelling, visually striking graphics, carousels, short-form videos (Reels/Shorts), and professional thought-leadership posts.
- Write crisp, engaging, and platform-optimized copy tailored specifically for B2C/B2B audiences on Instagram, Facebook, and LinkedIn.
- Community Management & Engagement:
- Monitor all social channels daily, responding to comments, direct messages, and mentions to foster a vibrant, loyal community.
- Implement interactive engagement tactics (polls, Q&As, live sessions, surveys) to boost active user participation.
- Growth & Analytics:
- Track, analyze, and report on key performance indicators (KPIs) including follower growth, reach, impression rates, and engagement metrics.
- Use data-driven insights to continually optimize content performance, refine strategies, and hit quarterly growth targets.
Requirements & Qualifications
- Experience: 2 to 4 years of proven experience managing social media channels for brands or agencies (specialization in Meta and LinkedIn is a must).
- Creative Skills: Hands-on experience with design tools (such as Canva, Adobe Creative Suite) and basic video editing capabilities.
- Writing Prowess: Exceptional copywriting and proofreading skills, with the ability to adapt tone of voice from conversational (Instagram) to professional (LinkedIn).
- Analytical Mindset: Proficiency in native social analytics tools (Meta Business Suite, LinkedIn Analytics) and tracking performance metrics.
- Education: Bachelor’s degree in Marketing, Communications, Mass Media, or a related field.
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
