ob Title: Software Developer - SFMC & Data Cloud
Experience: 2+ Years
Location: Onsite
Job Summary
We are seeking a Salesforce Marketing Cloud & Data Cloud Consultant with 2+ years of hands-on experience in Marketing Cloud Engagement and Salesforce Data Cloud. The ideal candidate should have expertise in customer data management, audience segmentation, journey orchestration, data integration, and marketing automation. The candidate will work closely with business stakeholders, architects, and developers to design and implement scalable marketing solutions.
Key Responsibilities
Salesforce Marketing Cloud
- Design, develop, and implement Marketing Cloud solutions.
- Build and manage Journeys using Journey Builder.
- Create and manage Data Extensions, Automations, and SQL Queries.
- Develop and deploy Email Templates using Content Builder.
- Configure and manage Email Studio, Automation Studio, and Mobile Studio.
- Implement Subscriber Management and Contact Management strategies.
- Perform audience segmentation and personalization.
- Monitor campaign performance and optimize customer engagement.
- Troubleshoot Marketing Cloud issues and provide production support.
Salesforce Data Cloud
- Configure and manage Data Cloud environments.
- Create and manage Data Streams for data ingestion.
- Design and maintain Data Model Objects (DMOs).
- Configure Identity Resolution and Matching Rules.
- Create Unified Individual Profiles.
- Build and manage Calculated Insights.
- Create Segments and activate them to Marketing Cloud.
- Monitor data ingestion and troubleshoot pipeline failures.
- Implement data governance and data quality processes.
- Support Data Cloud integrations with Salesforce CRM and external systems.
Integration & Data Management
- Integrate Marketing Cloud with Salesforce CRM.
- Work with APIs, SFTP, and file-based integrations.
- Configure Marketing Cloud Connect.
- Manage data synchronization between Salesforce CRM and Marketing Cloud.
- Work with external platforms such as Snowflake, AWS S3, REST APIs, and third-party systems.
Stakeholder Management
- Gather business requirements and translate them into technical solutions.
- Conduct workshops and solution demonstrations.
- Prepare solution design documentation.
- Collaborate with business users, architects, and project managers.
Required Skills
Marketing Cloud
- Journey Builder
- Automation Studio
- Email Studio
- Content Builder
- Contact Builder
- Mobile Studio
- SQL
- AMPscript
- Marketing Cloud APIs
- Marketing Cloud Connect
Technical Skills
- SQL (Mandatory)
- REST/SOAP APIs
- JSON
- Data Integration Concepts
- ETL Processes
- Data Modeling
Nice to Have
- Experience with Personalization (Interaction Studio).
- Experience with Datorama/Marketing Intelligence.
Expected Experience
- 2+ years of Salesforce Marketing Cloud experience.
- Hands-on experience with Data Cloud implementation projects.
- Experience creating end-to-end customer journeys.
- Experience with Identity Resolution and Segment Activation.
- Experience troubleshooting Marketing Cloud and Data Cloud issues.
Pay: ₹400,000.00 - ₹800,000.00 per year
Work Location: In person
