About the Role
We are looking for a creative, SEO-focused, and business-minded Content Creator who can create content that attracts the right audience, builds authority, generates engagement, and drives conversions. The ideal candidate understands modern content across websites, search engines, social platforms, and AI-driven search experiences, and can turn complex business, technology, and product concepts into clear, engaging, conversion-focused content.
Key Responsibilities
- Create and optimize website pages, landing pages, service pages, product pages, industry pages, case studies, blogs, thought leadership, whitepapers, guides, emails, and social content.
- Align content with brand voice, audience, search intent, and business objectives.
- Write compelling headlines, introductions, value propositions, section copy, and CTAs.
- Simplify complex business and technology concepts for non-technical audiences.
- Perform keyword and search-intent research and translate findings into content strategies.
- Optimize for primary/secondary keywords, topic clusters, internal linking, meta titles/descriptions, headers, featured snippets, long-tail queries, and semantic relevance.
- Create conversion-focused content and CTAs based on the user's position in the buyer journey.
- Stay current with modern content styles, UX-friendly structure, storytelling, comparisons, FAQs, statistics, use cases, and problem-to-solution content.
- Use AI tools responsibly for research, ideation, outlining, repurposing, editing, and improvement while maintaining originality, accuracy, and brand voice.
- Build content plans, topic clusters, pillar content, content-gap strategies, and repurposing opportunities.
- Collaborate with SEO, design, development, sales, and product teams.
- Track content performance and use data to improve existing content.
Required Skills
- 3+ years of professional content creation/writing experience.
- Excellent English writing, editing, proofreading, and communication skills.
- Strong understanding of SEO, search intent, topical relevance, and content optimization.
- Experience creating website, landing-page, and conversion-focused content.
- Strong CTA and customer-journey understanding.
- Strong research, fact-checking, and information synthesis skills.
- Understanding of content structure and website UX.
- Experience with Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar tools.
- Experience with ChatGPT, Claude, Gemini, or equivalent AI tools.
- Ability to translate business requirements into effective content.
Good to Have
- B2B, SaaS, technology, or IT services content experience.
- AI/ML, cloud, automation, cybersecurity, enterprise technology, or software-development content experience.
- Case study and technical content experience.
- LinkedIn/B2B social content experience.
- Basic HTML/CMS or WordPress knowledge.
- Email marketing experience.
- Understanding of AEO, GEO, and AI-search optimization.
- Content analytics and conversion optimization experience.
Pay: Up to ₹42,898.18 per month
Benefits:
- Paid time off
- Provident Fund
Work Location: In person
