We are looking for a Google Ads Specialist with hands-on experience in planning, executing, and optimizing Google Ads campaigns. The ideal candidate should have proven expertise in generating quality leads and improving campaign ROI.
Key Responsibilities
- Plan, launch, and optimize Google Ads campaigns.
- Manage:
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Search Campaigns
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Performance Max (PMax)
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Display Campaigns
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YouTube Campaigns
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App Campaigns
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Remarketing Campaigns
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Conduct keyword research and competitor analysis.
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Improve Quality Score and reduce Cost Per Lead (CPL).
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Track conversions using:
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Google Analytics 4 (GA4)
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Google Tag Manager (GTM)
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Google Ads Conversion Tracking
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Optimize landing pages for better conversion rates.
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Prepare weekly and monthly campaign performance reports.
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Work closely with the sales and creative teams to improve campaign performance.
Eligibility Criteria
Minimum 1.5 years of hands-on experience managing Google Ads campaigns.
Strong knowledge of:
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Google Ads
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GA4
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Google Tag Manager
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Keyword Planner
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Google Search Console
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Experience in lead generation campaigns.
Ability to analyze campaign data and make optimization decisions.- Good understanding of landing page optimization.
Preferred Skills
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Experience in the EdTech industry.
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Knowledge of YouTube Ads and App Install Campaigns.
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Basic understanding of SEO.
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Experience with A/B testing.
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Strong analytical and reporting skills.
What We’re Looking For
The ideal candidate should be able to:
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Scale high-performing campaigns.
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Reduce advertising costs while improving lead quality.
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Generate qualified admissions through Google Ads.
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Continuously test and optimize campaigns based on data.
Salary
Best in the industry (Based on experience and performance)
