GoHighLevel (GHL) Expert & Performance Marketing Specialist
About the Role
We are looking for a highly skilled GoHighLevel (GHL) Expert with strong Performance Marketing experience to join our team and support the setup, optimization, automation, and growth of marketing systems for clients.
This is not a general digital marketing role. The ideal candidate must have hands-on, practical expertise in GoHighLevel, combined with a strong understanding of performance marketing, lead generation, conversion optimization, funnels, automation, and client results.
The candidate should be comfortable working with international clients, particularly clients in the U.S., Canada, U.K., South America, or other international markets, and must be available to work within or overlap with U.S. Eastern Time (ET).
Key ResponsibilitiesGoHighLevel (GHL) — Core Expertise
- Build, configure, and manage GoHighLevel accounts and sub-accounts.
- Set up and optimize sales funnels, landing pages, forms, surveys, calendars, pipelines, and workflows.
- Build sophisticated marketing and sales automations within GHL.
- Configure lead capture, lead nurturing, follow-up, appointment booking, and reactivation systems.
- Set up email and SMS campaigns, sequences, triggers, and automated follow-ups.
- Manage CRM pipelines, opportunities, tags, custom fields, and lead segmentation.
- Integrate GHL with third-party platforms and marketing tools when required.
- Troubleshoot GHL workflows, automations, integrations, and technical issues.
- Monitor campaign and automation performance and identify opportunities for improvement.
- Maintain clean, organized, and scalable GHL systems for clients.
Performance Marketing
- Develop and execute performance marketing strategies focused on measurable business outcomes.
- Understand paid advertising concepts including lead generation, conversion tracking, retargeting, audience targeting, and campaign optimization.
- Work with platforms such as Meta/Facebook Ads, Google Ads, and other relevant advertising channels.
- Connect paid advertising campaigns with GHL funnels, CRM systems, and automated follow-up processes.
- Analyze campaign performance and identify opportunities to improve cost per lead, conversion rates, booked appointments, and overall ROI.
- Assist with landing page, funnel, offer, and conversion-rate optimization.
- Use marketing data and analytics to make informed campaign decisions.
- Understand the complete lead journey from ad → lead capture → CRM → follow-up → appointment → conversion.
Client & Project Support
- Work directly with internal team members and, when required, clients to understand marketing and automation requirements.
- Translate business and marketing requirements into effective GHL systems and campaigns.
- Communicate technical information clearly to non-technical clients and team members.
- Provide regular updates on project progress, campaign performance, and issues.
- Proactively identify problems and recommend solutions rather than waiting for instructions.
- Maintain professional communication and responsiveness with clients and internal stakeholders.
Required Qualifications
- 3–5 years of professional experience in GoHighLevel, marketing automation, performance marketing, or a closely related role.
- Strong hands-on experience with GoHighLevel.
- Proven experience building GHL workflows, automations, funnels, pipelines, forms, calendars, and campaigns.
- Strong understanding of performance marketing and lead-generation systems.
- Experience working with international clients, preferably U.S., Canada, U.K., South America, or other international markets.
- Excellent written and verbal English communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and manage multiple projects.
- Willingness and ability to work during U.S. Eastern Time Zone hours or maintain significant ET overlap.
Strongly Preferred
- Experience managing GHL systems for multiple clients or agencies.
- Experience with lead-generation campaigns for service-based businesses.
- Experience with Meta Ads and/or Google Ads.
- Experience building automated appointment-booking and lead-nurturing systems.
- Knowledge of webhooks, APIs, Zapier, Make, or other integration platforms.
- Experience with conversion tracking and analytics.
- Experience working with U.S.-based businesses.
- GHL certifications or relevant demonstrated expertise.
- Agency experience is a plus.
What We're Looking For
The ideal candidate is a true GHL specialist, not simply a digital marketer who has used GoHighLevel occasionally.
You should be able to take a marketing objective and build the technical system behind it—from lead capture and CRM management to automated follow-up, appointment booking, tracking, and optimization.
You should also be comfortable discussing marketing strategy and performance, understanding what drives leads and conversions, and connecting the technical GHL infrastructure to measurable marketing results.
Excellent communication is essential. We are looking for someone who communicates clearly, responds professionally, takes ownership of their work, and can work effectively with an international team and clients.
Ideal Candidate Profile
- GHL expert with strong hands-on implementation experience
- Performance marketing mindset
- Strong understanding of funnels and lead-generation systems
- Excellent English communication
- Client-facing and professional
- Analytical and results-oriented
- Proactive and resourceful
- Comfortable working with international clients
- Available to work with U.S. Eastern Time
- Able to manage projects independently
- Detail-oriented and highly organized
Experience
3–5 years of relevant experience
Compensation
Compensation will be discussed based on experience, technical expertise, and overall fit for the role.
How to Apply
Please submit:
- Updated resume/CV
- Brief summary of your GoHighLevel experience
- Examples of GHL systems, funnels, automations, or campaigns you have built
- Details of your performance marketing experience
- Examples of international/U.S. clients or campaigns you have worked with
- Your availability and ability to work with U.S. Eastern Time
Only candidates with demonstrated GoHighLevel expertise and relevant performance marketing experience will be considered.
Work Location: Remote
