IndiaZone is looking for a results-driven Conversion Rate Optimization (CRO) Specialist to improve website performance, increase user engagement, and maximize conversions across our digital platforms.
The ideal candidate should be analytical, data-driven, and experienced in optimizing websites, landing pages, and user journeys to improve lead generation, subscriptions, and overall business growth.
Key Responsibilities:
- Analyze user behavior and identify opportunities to improve conversion rates
- Optimize landing pages, forms, and user journeys to increase lead generation and subscriptions
- Conduct A/B testing and recommend improvements based on performance data
- Monitor website analytics and conversion funnels
- Work closely with the marketing, design, and development teams to implement optimization strategies
- Improve call-to-action placement, page layouts, and user experience
- Track key performance indicators (KPIs) and prepare optimization reports
- Recommend best practices for improving website usability and customer engagement
Requirements:
- 2–5 years of experience in Conversion Rate Optimization (CRO), Digital Marketing, or Website Optimization
- Strong understanding of user experience (UX) and customer behavior
- Experience with Google Analytics, Google Tag Manager, Microsoft Clarity, Hotjar, or similar analytics tools
- Knowledge of A/B testing methodologies and conversion optimization techniques
- Ability to analyze data and translate insights into actionable improvements
- Good communication and problem-solving skills
Preferred Skills:
- Experience with SEO and landing page optimization
- Understanding of customer acquisition funnels and lead generation strategies
- Familiarity with WordPress, Shopify, or other CMS platforms
- Experience working with B2B websites, e-commerce platforms, or digital marketplaces
- Basic knowledge of HTML, CSS, or front-end optimization is an advantage
What We Offer:
- Opportunity to optimize a fast-growing B2B commerce platform
- Work with marketing, design, and technology teams on high-impact projects
- Professional environment with opportunities for innovation and growth
- Performance-based career development
Experience: 2–5 years preferred
- Candidates with proven success in improving website conversions, lead generation, or digital campaign performance are encouraged to apply.
Pay: From ₹21,000.00 per month
Work Location: In person
