B2C Admissions Counsellor
Company: Abroad Eduversity Global Group (AE Global Group)
Department: B2C / Student Recruitment
Position: B2C Admissions Counsellor
Employment Type: Full-Time
Location: Kolkata
Work Mode: Work From Office
Experience: 1–4 Years in B2C Sales / Education Counselling / Study Abroad / EdTech preferred
About the Role
AE Global Group is looking for a dynamic, target-oriented and student-focused B2C Admissions Counsellor to join our student recruitment team.
The candidate will be responsible for handling incoming student enquiries, understanding their academic and career goals, counselling them on suitable international education opportunities, and converting qualified leads into applications and successful enrolments.
The role requires a combination of strong counselling, sales, follow-up, relationship management and admission coordination skills.
Key Responsibilities
1. Lead Management & Calling
- Handle leads generated through digital marketing, website, social media, campaigns and other B2C channels.
- Make timely calls and follow-ups with prospective students and parents.
- Understand the student's academic background, career goals, budget and preferred destination.
- Maintain regular follow-up until application/enrolment.
2. Student Counselling
- Counsel students and parents regarding overseas education opportunities.
- Recommend suitable countries, universities, courses and study pathways based on the student's profile.
- Explain eligibility criteria, intakes, tuition fees, scholarships and admission requirements.
- Handle student and parent objections professionally and provide appropriate solutions.
3. B2C Sales & Conversion
- Convert qualified leads into applications and enrolments.
- Maintain a strong lead-to-application and application-to-enrolment conversion ratio.
- Achieve assigned monthly counselling, application, enrolment and revenue targets.
- Use consultative selling techniques to close admissions while maintaining a student-first approach.
4. Application & Admission Coordination
- Guide students through the complete application process.
- Assist students with documentation and application requirements.
- Coordinate with the admissions/processing team for application submission, offer letters and further formalities.
- Ensure students receive timely updates throughout the admission journey.
5. CRM & Reporting
- Maintain accurate records of all calls, counselling sessions, follow-ups and applications in the CRM.
- Update lead status regularly.
- Prepare daily/weekly/monthly reports as required.
- Ensure no assigned lead remains unattended or without proper follow-up.
6. Relationship Management
- Build strong and professional relationships with students and parents.
- Maintain engagement with students throughout the admission process.
- Ensure a positive student experience from enquiry to enrolment.
7. Market & Product Knowledge
- Stay updated on university programmes, admission requirements, intakes, scholarships and destination-specific developments.
- Develop strong knowledge of AE Global Group's partner universities and available programmes.
- Keep track of competitor offerings and market trends.
Key Performance Indicators (KPIs)
- Number of leads contacted
- Calling and follow-up efficiency
- Counselling sessions completed
- Lead-to-application conversion
- Application-to-enrolment conversion
- Monthly student enrolments
- Revenue generated
- Follow-up adherence
- CRM accuracy and timely updates
- Student satisfaction and retention
Required Skills
- Excellent verbal and written communication skills.
- Strong counselling and convincing abilities.
- Strong sales and negotiation skills.
- Ability to handle objections and close admissions.
- Excellent follow-up and relationship-management skills.
- Target-oriented and result-driven approach.
- Good knowledge of MS Office/Google Workspace and CRM systems.
- Ability to work under pressure and meet deadlines.
Eligibility
- Bachelor's degree in any discipline.
- 1–4 years of experience in B2C sales, education counselling, EdTech, study abroad or admissions preferred.
- Freshers with excellent communication and strong sales aptitude may also be considered.
- Prior experience in international education / overseas admissions will be an advantage.
Desired Candidate Profile
We are looking for someone who is:
- Sales-oriented but student-centric
- Confident and persuasive in communication
- Highly proactive with follow-ups
- Comfortable working with monthly targets
- Good at building rapport with students and parents
- Responsible for their own lead pipeline and conversions
- Willing to learn and grow within the international education industry
Compensation & Benefits
- Competitive salary based on experience and suitability.
- Performance-based incentives linked to admissions/conversions.
- Professional training and development.
- Exposure to international education and global university partnerships.
- Career growth opportunities within AE Global Group.
Note: This is a target-driven B2C role, and performance will be evaluated based on lead handling, conversion, enrolments, revenue generation and overall student experience.
Pay: ₹15,000.00 - ₹50,000.00 per month
Work Location: In person
