About the Role
We are looking for a creative and detail-oriented Content Writer with at least 1 year of professional writing experience to join our marketing team. The ideal candidate should have excellent writing, editing, and research skills, with the ability to create engaging, SEO-friendly content across multiple digital platforms. The candidate should be passionate about storytelling, understand content marketing strategies, and be capable of producing high-quality content that drives engagement and supports business objectives.
Key Responsibilities
- Write clear, compelling, and original content for websites, blogs, landing pages, articles, product descriptions, email campaigns, and social media.
- Develop SEO-optimized content by incorporating relevant keywords while maintaining readability and quality.
- Conduct thorough research on industry-related topics to produce accurate and informative content.
- Edit and proofread content to ensure grammatical accuracy, consistency, and adherence to brand guidelines.
- Collaborate with the SEO, Digital Marketing, and Design teams to develop content aligned with marketing campaigns.
- Update and refresh existing website content to improve search rankings and user engagement.
- Create content calendars and ensure timely delivery of assigned projects.
- Write persuasive copy for advertisements, brochures, newsletters, and promotional materials.
- Optimize content based on performance metrics and audience engagement.
- Stay updated with content marketing trends, AI writing tools, SEO best practices, and digital marketing developments.
Required Skills & Qualifications
- Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
- Minimum 1 year of experience as a Content Writer, Copywriter, or similar role.
- Exceptional written and verbal communication skills.
- Strong command of English grammar, punctuation, and vocabulary.
- Basic understanding of SEO principles and keyword research.
- Ability to write in different tones and styles for various audiences.
- Excellent research, editing, and proofreading skills.
- Ability to manage multiple assignments and meet deadlines.
- Familiarity with CMS platforms such as WordPress is an advantage.
- Knowledge of AI content tools (e.g., ChatGPT, Gemini, Claude) is a plus.
Preferred Skills
- Experience with content optimization tools such as Surfer SEO, SEMrush, or Ahrefs.
- Basic knowledge of Google Analytics and Search Console.
- Understanding of digital marketing, social media content strategies, and email marketing.
- Creative thinking with strong attention to detail.
Pay: Up to ₹60,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
