Here's a professional Performance Marketing Specialist Job Description tailored for a digital marketing agency like Pulpscale Digital.
Job Title: Performance Marketing SpecialistCompany
Pulpscale Digital
Job Type
Full-Time
Experience Required
2–5 Years (Agency experience preferred)
Location
Remote / Hybrid / On-site (as applicable)
Job Summary
Pulpscale Digital is seeking a results-oriented Performance Marketing Specialist to plan, execute, optimize, and scale paid digital marketing campaigns across multiple platforms. The ideal candidate will have expertise in paid search, paid social, display advertising, conversion tracking, analytics, and campaign optimization to drive measurable business growth and maximize return on ad spend (ROAS).
Key ResponsibilitiesPaid Advertising Management
- Plan, launch, and manage paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, Microsoft Ads, and other relevant platforms.
- Develop campaign strategies for lead generation, e-commerce, brand awareness, and remarketing.
- Conduct keyword research, audience targeting, and competitor analysis.
- Optimize bidding strategies and campaign structures to improve performance.
Campaign Optimization
- Monitor campaign performance daily and optimize budgets, bids, creatives, and targeting.
- Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
- Improve key metrics such as CTR, CPC, CPA, Conversion Rate, ROAS, and ROI.
- Scale successful campaigns while maintaining profitability.
Analytics & Reporting
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and platform dashboards.
- Build weekly and monthly performance reports with actionable insights.
- Monitor attribution models and customer acquisition metrics.
- Present campaign results and recommendations to clients and internal stakeholders.
Conversion Tracking & Technical Setup
- Implement and maintain conversion tracking using Google Tag Manager.
- Configure Google Analytics 4 events and conversions.
- Set up Meta Pixel, Google Ads Conversion Tracking, LinkedIn Insight Tag, and other tracking tools.
- Diagnose and resolve tracking discrepancies.
Landing Page & CRO
- Collaborate with designers and developers to improve landing page performance.
- Recommend conversion rate optimization (CRO) strategies.
- Test headlines, CTAs, forms, and page layouts to improve conversions.
Budget Management
- Manage advertising budgets efficiently across multiple client accounts.
- Forecast campaign spend and performance.
- Ensure campaigns remain within budget while meeting business objectives.
Market & Competitor Research
- Analyze competitors' advertising strategies, messaging, and positioning.
- Stay informed about industry trends, platform updates, privacy regulations, and new advertising features.
- Recommend innovative campaign ideas based on market insights.
Required Skills
- Strong expertise in Google Ads (Search, Display, Performance Max, Shopping, and YouTube).
- Hands-on experience with Meta Ads Manager.
- Knowledge of LinkedIn Ads and Microsoft Ads.
- Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience with Meta Pixel and conversion tracking.
- Strong analytical and data interpretation skills.
- Excellent understanding of attribution, funnels, and customer journeys.
- Ability to manage multiple campaigns and client accounts simultaneously.
- Strong communication and presentation skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- 2–5 years of experience in performance marketing.
- Experience working in a digital marketing agency.
- Google Ads, Google Analytics, Meta Blueprint, or LinkedIn Marketing certifications are preferred.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- Customer Acquisition Cost (CAC)
- Return on Investment (ROI)
- Lead Quality
- Revenue Generated
- Campaign Scaling Efficiency
- Budget Utilization Accuracy
- Client Retention and Satisfaction
Tools & Platforms
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Microsoft Advertising
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Looker Studio
- Google Search Console
- SEMrush / Ahrefs
- Hotjar or Microsoft Clarity
- Excel & Google Sheets
- ChatGPT and AI-powered marketing tools
- CRM platforms such as HubSpot, Zoho CRM, Salesforce, or GoHighLevel
What We Offer
- Competitive salary with performance incentives
- Opportunity to work with diverse clients across industries
- Professional development and certification support
- Access to the latest marketing tools and technologies
- Collaborative, innovative, and growth-focused work environment
- Career advancement opportunities
Salary (India)
₹3 LPA – ₹4 LPA (Based on experience, certifications, and campaign performance)
Application Requirements
Applicants should submit:
- Updated Resume
- Portfolio or case studies of successful campaigns
- Examples of campaign performance reports (if available)
- Google Ads, GA4, Meta, or LinkedIn certifications (optional but preferred)
- Links to LinkedIn profile or professional portfolio (optional)
I can also create a Senior Performance Marketing Specialist or Performance Marketing Manager job description with responsibilities for managing large advertising budgets, leading a team, handling enterprise clients, and overseeing multi-channel growth strategies.
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
