Pixellab Media is looking for a proactive and analytical Performance Marketing Intern who is interested in learning paid advertising, campaign management, audience research, and digital marketing analytics. The intern will work closely with the Performance Marketing Team and assist in executing and monitoring campaigns for different brands.
Key Responsibilities
- Assist in planning, creating, and monitoring paid advertising campaigns on Meta Ads and Google Ads.
- Conduct audience, competitor, product, and market research.
- Support the team in setting up campaigns, ad sets, audiences, and creatives.
- Coordinate with the creative team for ad copies, videos, images, and other campaign requirements.
- Monitor important campaign metrics such as CTR, CPC, CPM, conversions, ROAS, and cost per purchase.
- Prepare daily and weekly campaign performance reports.
- Assist in testing different creatives, audiences, offers, and campaign strategies.
- Maintain campaign trackers, advertising sheets, and performance data.
- Research current advertising trends, competitor campaigns, and platform updates.
- Support the team in identifying campaign issues and suggesting possible improvements.
- Complete all assigned tasks within the given timelines.
Eligibility and Skills
- Graduate or currently pursuing a degree in Marketing, Business, Commerce, Mass Communication, or a related field.
- Basic understanding of digital marketing and social media advertising.
- Familiarity with Meta Ads Manager or Google Ads will be preferred.
- Comfortable working with Microsoft Excel or Google Sheets.
- Good analytical and problem-solving skills.
- Strong willingness to learn performance marketing.
- Good communication and coordination skills.
- Ability to work in a fast-paced environment and meet deadlines.
- Freshers with relevant knowledge, courses, or certifications may apply.
What You Will Learn
- Practical campaign setup and optimisation.
- Meta Ads and Google Ads fundamentals.
- Campaign reporting and data analysis.
- Audience and competitor research.
- Creative testing and performance evaluation.
- E-commerce and lead-generation marketing strategies.
Pay: ₹5,000.00 - ₹10,000.00 per month
Work Location: In person
