- Strategy & Planning: Defining campaign goals (Lead gen, ROAS, or Brand Awareness) and choosing the right mix of platforms (Google Search, YouTube, Meta, TikTok, or Amazon).
- Keyword & Audience Research: Identifying high-intent search terms and building "lookalike" or "in-market" audiences to find potential customers.
- Creative Oversight: While they may not be designers, PPC Managers draft compelling ad copy and guide the production of videos/images based on performance data.
- Bid & Budget Management: Monitoring spend to ensure the budget isn't exhausted too early and adjusting bids to maintain a competitive "Position 1" or target CPA.
- A/B Testing: Constantly running experiments on landing pages and ad variants to find the "winning" combination that lowers costs.
- Tracking & Attribution: Using tools like Google Tag Manager and GA4 to prove that a specific click actually led to a sale.
Essential Skills (The 2026 Toolkit)
- Data Literacy: You don't need to be a mathematician, but you must be comfortable with Excel/Google Sheets, Pivot Tables, and interpreting complex datasets.
- AI Management: Proficiency in using AI bidding (Smart Bidding) and AI creative tools (like Segwise or Adalysis) to automate repetitive tasks.
- Copywriting: The ability to write "hooks" that grab attention in under 3 seconds.
- Technical Savvy: Understanding how pixels, UTM parameters, and conversion APIs work to ensure data flows correctly between platforms.
Job Type: Full-time
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
- Provident Fund
Work Location: In person
