Job Summary:
The Assistant Manager – Marketing supports the planning and execution of marketing strategies to enhance the institution's brand visibility, generate quality admission enquiries, and increase student enrolments. The role coordinates marketing campaigns, digital initiatives, events, and stakeholder engagement while ensuring consistent brand communication across all channels.
Key Responsibilities:
- Assist in developing and implementing marketing plans to achieve admission and branding objectives.
- Execute digital marketing campaigns across social media, search engines, email, and other online platforms.
- Coordinate admission campaigns, open houses, school events, education fairs, and promotional activities.
- Work closely with the Admissions, Academic, and Media teams to ensure effective campaign execution.
- Monitor and optimize lead generation activities to improve enquiry-to-admission conversion rates.
- Support website content updates, SEO, and online reputation management initiatives.
- Coordinate with advertising agencies, media partners, printers, and vendors for campaign execution.
- Track campaign performance, prepare MIS reports, and provide insights for continuous improvement.
- Manage marketing collateral, promotional materials, brochures, banners, and branding assets.
- Conduct market research and competitor analysis to identify new opportunities and recommend strategies.
- Ensure all marketing communications adhere to the institution's brand guidelines.
- Support budget tracking and ensure cost-effective utilization of marketing resources.
- Mentor Marketing Executives and coordinate day-to-day marketing operations.
- Perform other duties assigned by the Marketing Head or Management.
Qualification:
- Bachelor's Degree in Marketing, Business Administration, Mass Communication, Communications, or a related field.
- MBA in Marketing or a related specialization is preferred.
Experience:
- 4–6 years of experience in marketing, branding, admissions marketing, or business development.
- Experience in the education sector will be an added advantage.
Required Skills:
- Knowledge of digital marketing and lead generation.
- Strong project coordination and campaign management skills.
- Excellent communication and interpersonal abilities.
- Analytical skills with the ability to interpret campaign data.
- Vendor and stakeholder management.
- Good organizational and time management skills.
- Ability to manage multiple campaigns simultaneously.
Preferred Technical Skills:
- Google Analytics
- Google Ads
- Meta Business Suite
- CRM Systems
- Canva
- Adobe Creative Suite
- Microsoft Office / Google Workspace
- SEO & SEM tools
Key Competencies:
- Planning and Execution
- Team Collaboration
- Customer Focus
- Communication
- Analytical Thinking
- Creativity
- Problem Solving
- Time Management
- Attention to Detail
- Adaptability
Key Performance Indicators (KPIs):
- Achievement of enquiry and admission targets.
- Lead generation and conversion rates.
- Performance of digital and offline marketing campaigns.
- Brand visibility and engagement metrics.
- Timely execution of marketing initiatives.
- Budget adherence and campaign ROI.
- Quality and consistency of marketing communications.
- Stakeholder satisfaction and cross-functional coordination.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
