Key Roles & Responsibilities1. Content Creation
- Create high-quality Reels, Shorts, Videos and Posts.
- Design Instagram posts, stories, carousels and infographics.
- Create educational and motivational content.
- Write engaging captions and hashtags.
- Create admission campaign creatives.
2. Video Production
- Shoot classroom sessions.
- Record faculty interviews.
- Student testimonials.
- Campus walkthroughs.
- Event coverage.
- Success stories.
- Edit videos professionally using CapCut/Premiere Pro/Canva.
3. Social Media Management
Handle and grow:
- Instagram
- Facebook
- LinkedIn
- YouTube
- X (Twitter)
- Google Business Profile
4. Content Calendar
- Prepare weekly and monthly content calendar.
- Plan admission campaigns.
- Plan festival campaigns.
- Create exam-specific content (CLAT, CUET, IPMAT, CAT, LAW, BBA).
5. Branding
Maintain consistent branding across all platforms.
- Logo usage
- Brand colours
- Typography
- Creative templates
- Institute identity
6. Lead Generation
- Create lead generation campaigns.
- Run enquiry campaigns.
- Generate admissions through organic and paid content.
- Coordinate with counselling team for lead follow-up.
7. Event Coverage
Cover:
- Workshops
- Seminars
- PTMs
- Orientation Sessions
- Mock Test Events
- Career Guidance Sessions
- School Activities
8. Graphic Designing
Design:
- Posters
- Banners
- Brochures
- Admission Creatives
- WhatsApp Creatives
- Certificates
- Presentation Templates
9. Community Management
- Reply to DMs.
- Respond to comments.
- Answer social media queries.
- Build engagement with students and parents.
10. Performance Analysis
Track:
- Reach
- Impressions
- Engagement
- Followers Growth
- Leads Generated
- Cost per Lead
- Video Views
- Conversion Rate
Prepare weekly and monthly reports for management.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
