Marketing Executive – City Development Hub
About the Initiative:
City Development Hub is an emerging collaborative initiative focused on reimagining how cities are perceived, experienced, and promoted. Our current efforts center around enhancing the visibility of Bhopal through innovative ideas in tourism, hospitality, storytelling, cultural branding, digital media, and community engagement.
We're looking for a creative, results-driven Marketing Executive to lead outreach and campaign execution for Bhopal's cultural and tourism branding initiatives.
Role: Marketing Executive
As a Marketing Executive, you'll own the planning and execution of marketing campaigns that bring Bhopal's cultural identity to life across digital and offline channels. This role is suited for someone who can translate strategy into compelling content and measurable outreach.
Key Responsibilities:
Plan and execute marketing campaigns across social media, digital, and traditional channels to promote Bhopal as a cultural and tourism destination. Manage content calendars, oversee brand messaging consistency, and coordinate with designers, content creators, and external agencies. Track campaign performance using analytics tools and optimize based on data-driven insights. Build and manage partnerships with influencers, local businesses, hospitality players, and media outlets. Support go-to-market strategy for key deliverables (app launches, event promotions, cultural campaigns). Conduct market research and competitor analysis (e.g., how cities like Udaipur, Jaipur position themselves) to inform campaign strategy. Manage budgets for paid promotions and marketing initiatives. Coordinate with the research and content teams to ensure marketing output aligns with the larger brand narrative.
Ideal Candidate:
Strong understanding of digital marketing fundamentals (social media, SEO/SEM, content marketing, paid ads). Experience with marketing/analytics tools (Meta Ads Manager, Google Analytics, Canva, etc.) is a plus. Creative thinker with strong copywriting and storytelling instincts. Comfortable working with data to measure and improve campaign performance. Prior experience in marketing, brand management, or a related field (internships count). Interest in tourism, culture, branding, or place marketing is a strong plus. Self-driven, deadline-oriented, and comfortable owning a campaign end-to-end.
What You'll Gain:
Performance-based incentives. Certificates affiliated with sponsor companies. Real ownership of a live, high-visibility city-branding campaign for your portfolio. Networking with hospitality, tourism, and government stakeholders. Hands-on experience running marketing campaigns from strategy to execution.
Location: Flexible / Hybrid (depending on project requirements)
Selection: Candidates may be invited for a short conversation to discuss their marketing experience, portfolio/work samples, and approach to campaign strategy.
Pay: ₹6,000.00 - ₹10,000.00 per month
Benefits:
- Food provided
- Internet reimbursement
- Leave encashment
- Paid time off
Work Location: In person
