Laboratory Marketing Executive
Position: Laboratory Marketing Executive
Department: Marketing
Location: Bathinda
Reports To: Marketing Manager / Director
Job Summary
The Laboratory Marketing Executive will be responsible for promoting laboratory diagnostic services, developing relationships with doctors, hospitals, and healthcare professionals, and increasing test referrals and business growth. The candidate must have strong knowledge of laboratory diagnostics and testing procedures to effectively communicate with medical professionals.
Key Responsibilities
1. Business Development
- Promote laboratory diagnostic services to doctors, clinics, hospitals, and healthcare institutions.
- Generate new business leads and increase patient referrals.
- Identify and approach new potential clients for laboratory services.
2. Doctor & Client Relationship Management
- Visit doctors, clinics, and hospitals regularly.
- Maintain strong professional relationships with healthcare professionals.
- Address client queries related to laboratory tests and services.
3. Marketing & Promotion
- Promote new tests, health packages, and diagnostic services.
- Organize health camps, awareness programs, and marketing campaigns.
- Distribute marketing materials and explain laboratory facilities.
4. Market Analysis
- Monitor competitors' services and pricing.
- Identify new opportunities in the healthcare market.
- Provide regular market feedback to management.
5. Reporting
- Submit daily visit reports and monthly marketing reports.
- Maintain records of doctors visited and business generated.
- Achieve monthly targets set by the management.
Required Qualifications
- DMLT or Life Sciences preferred.
- Minimum 1–3 years experience in laboratory marketing or healthcare marketing.
Mandatory Requirement
- Compulsory knowledge of laboratory tests, diagnostic procedures, and healthcare terminology.
Key Skills
- Strong communication and presentation skills
- Knowledge of laboratory diagnostics
- Relationship building with doctors and hospitals
- Sales and marketing skills
- Ability to achieve targets
- Good reporting and documentation skills
Job Type: Full-time
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
