Zyorika International is a fast-growing eCommerce and digital marketing company focused on scaling brands through performance marketing. We specialize in driving measurable growth across platforms like Amazon, Meta, and other digital ecosystems.
Role Overview
We are seeking a results-oriented Meta Ads Specialist to plan, execute, and optimize paid advertising campaigns across Facebook and Instagram. The ideal candidate is highly analytical, creative, and experienced in scaling campaigns while maintaining strong ROI.
Key Responsibilities
- Plan, create, and manage ad campaigns on Meta platforms (Facebook & Instagram)
- Develop full-funnel strategies (awareness, consideration, conversion, retargeting)
- Conduct audience research, segmentation, and targeting
- Monitor and optimize campaigns based on performance metrics (ROAS, CPA, CTR, CPC)
- Scale high-performing campaigns while controlling costs
- Perform A/B testing on creatives, copy, and audience segments
- Collaborate with creative and content teams for high-converting ad creatives
- Track performance using Meta Ads Manager and analytics tools
- Set up and manage Meta Pixel, conversion tracking, and event tracking
- Generate reports and provide actionable insights to improve campaign performance
- Stay updated with Meta Ads trends, policies, and algorithm updates
Required Skills & Qualifications
- 2–5+ years of hands-on experience in Meta Ads (Facebook & Instagram Ads)
- Strong understanding of campaign structures and optimization strategies
- Proficiency in Meta Ads Manager and Business Manager
- Knowledge of conversion tracking, Meta Pixel, and events setup
- Strong analytical skills with data-driven decision-making ability
- Experience in budget management and campaign scaling
- Familiarity with tools like Google Analytics, Shopify, or similar platforms
- Excellent communication and collaboration skills
Preferred Qualifications
- Experience working with eCommerce or D2C brands
- Understanding of landing page optimization and CRO
- Experience managing large ad budgets
- Creative mindset with a good eye for ad creatives and copy
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
