About the Role
We are looking for a strategic, creative, and results-driven Marketing Manager to lead and execute the company's overall marketing strategy while strengthening our brand presence across digital and offline channels. The ideal candidate will be responsible for developing integrated marketing campaigns, managing the marketing team, driving brand awareness, generating qualified leads, and ensuring alignment between marketing initiatives and business objectives.
The Marketing Manager will work closely with leadership, Sales, Business Development, HR, Product, and external partners to position the company as a leading AI and digital infrastructure brand. This role requires strong leadership, strategic thinking, project management, and analytical skills, along with the ability to manage multiple high-impact marketing initiatives simultaneously.
Key ResponsibilitiesMarketing Strategy & Planning
- Develop and implement comprehensive marketing strategies aligned with the company's business goals and growth plans.
- Create annual, quarterly, and monthly marketing plans with defined KPIs, budgets, and timelines.
- Build and strengthen the company's brand positioning across all business verticals.
- Identify new market opportunities, customer segments, and go-to-market strategies.
Brand Management
- Ensure brand consistency across all marketing channels, communication materials, and customer touchpoints.
- Lead brand-building initiatives that enhance the company's visibility and reputation.
- Develop messaging frameworks, value propositions, and positioning for products and services.
- Manage the company's corporate identity, branding guidelines, and communication standards.
Campaign Management
- Plan, execute, and oversee integrated digital and offline marketing campaigns.
- Drive lead generation campaigns through SEO, SEM, social media, email marketing, content marketing, webinars, and paid advertising.
- Monitor campaign performance and optimize strategies to maximize ROI.
- Ensure timely delivery of campaigns while maintaining quality standards.
Team Leadership
- Lead, mentor, and manage the marketing team, including Digital Marketing Executives, Marketing Coordinators, Content Creators, Designers, and external agencies.
- Assign responsibilities, monitor performance, and support professional development.
- Foster collaboration and innovation within the marketing team.
Cross-functional Collaboration
- Partner with Sales, Business Development, HR, Product, and Leadership teams to align marketing initiatives with business priorities.
- Support sales enablement through marketing collateral, presentations, case studies, and promotional materials.
- Coordinate employer branding initiatives in collaboration with HR.
Events & Corporate Communications
- Lead the planning and execution of exhibitions, trade shows, conferences, seminars, networking events, webinars, and product launches.
- Manage event strategy, budgets, branding, sponsorships, vendor relationships, and logistics.
- Represent the company at industry events, conferences, client meetings, and networking sessions.
Digital Marketing Oversight
- Oversee website strategy, SEO, paid campaigns, social media marketing, content marketing, and marketing automation.
- Ensure continuous optimization of digital channels for engagement and conversions.
- Work closely with digital marketing specialists to improve campaign effectiveness.
Content & Marketing Communications
- Oversee the creation of marketing collateral, including brochures, presentations, company profiles, videos, whitepapers, blogs, case studies, newsletters, banners, and promotional materials.
- Ensure all communication aligns with the company's brand voice and messaging.
- Review and approve marketing content before publication.
Market Research & Competitive Intelligence
- Conduct market research to identify emerging trends, customer needs, and competitive insights.
- Analyze competitor activities and recommend strategic marketing initiatives.
- Monitor industry developments in AI, SaaS, cloud, and digital infrastructure markets.
Analytics & Performance Management
- Define marketing KPIs and monitor campaign performance using analytics tools.
- Prepare monthly and quarterly marketing reports with actionable insights.
- Track lead generation, conversion rates, customer acquisition costs, and marketing ROI.
- Use data-driven insights to improve marketing performance.
Vendor & Budget Management
- Manage relationships with marketing agencies, media partners, printers, event organizers, and technology vendors.
- Develop and manage the annual marketing budget.
- Ensure cost-effective utilization of marketing resources while maximizing business impact.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing or a related discipline is preferred.
- 5–8 years of experience in Marketing, Brand Management, Digital Marketing, or Integrated Marketing.
- Minimum 2–3 years of experience in a Marketing Manager or Team Lead role.
- Proven experience in developing and executing successful marketing strategies.
- Experience managing cross-functional teams and marketing projects.
- Experience in the IT, AI, SaaS, technology, cloud, or digital infrastructure industry is preferred.
Mandatory Requirements
- Excellent verbal and written communication skills in English.
- Strong leadership, presentation, and stakeholder management skills.
- Ability to represent the company professionally with clients, partners, media, and industry stakeholders.
- Strong project management and organizational skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong analytical and decision-making capabilities.
Preferred Technical Skills
- Strong understanding of digital marketing, branding, and integrated marketing communications.
- Experience with:
- Google Analytics
- Google Ads
- Meta Business Suite
- LinkedIn Campaign Manager
- SEO & SEM tools
- Marketing Automation Platforms
- CRM platforms (HubSpot, Salesforce, Zoho CRM, etc.)
- Proficiency in Microsoft Office and Google Workspace.
- Experience with AI-powered marketing tools is an added advantage.
Preferred Competencies
- Strategic thinking and business acumen.
- Strong leadership and people management skills.
- Excellent stakeholder management and relationship-building abilities.
- Creative problem-solving and innovation mindset.
- Strong negotiation and vendor management skills.
- Data-driven decision-making.
- Exceptional organizational and time management skills.
- High attention to detail.
- Self-motivated, proactive, and results-oriented.
- Ability to thrive in a dynamic and fast-growing environment.
Key Performance Indicators (KPIs)
- Brand awareness and market visibility.
- Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Campaign ROI and conversion rates.
- Website traffic and engagement metrics.
- Social media growth and engagement.
- Event participation and lead generation.
- Marketing budget utilization.
- Customer acquisition cost (CAC).
- Marketing contribution to revenue.
- Timely execution of marketing initiatives.
Why Join Us?
- Be part of an innovative and fast-growing AI and digital infrastructure company.
- Lead high-impact marketing initiatives across multiple business verticals.
- Work with cutting-edge AI technologies and innovative digital solutions.
- Collaborate with talented professionals across Sales, Technology, Product, HR, and Leadership teams.
- Represent the company at national and international industry events, exhibitions, and conferences.
- Enjoy continuous learning, leadership development, and career growth opportunities.
- Competitive salary, performance-based incentives, and a collaborative work environment.
If you are passionate about building brands, driving business growth, leading high-performing marketing teams, and creating impactful marketing strategies in the AI and technology industry, we'd love to hear from you.
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Work Location: Hybrid remote in Calicut, Kerala
