Preferred Candidate Profile
- Bachelor's degree in Marketing, Business, Engineering, Analytics, or a related discipline.
- Minimum 4 years of hands-on experience in CRM, Lifecycle Marketing, Retention Marketing, or Growth Marketing.
- Must have experience working with a D2C (Direct-to-Consumer) brand.
- Candidates from Beauty, Personal Care, Wellness, Skincare, FMCG, E-commerce, Consumer Internet, Fashion, Retail, or Subscription-based D2C businesses will be highly preferred.
- Hands-on experience with CleverTap is mandatory.
- Strong SQL skills for customer analytics, segmentation, and campaign reporting are mandatory.
- Experience designing and managing customer lifecycle journeys, retention campaigns, and automated marketing workflows.
- Strong understanding of customer segmentation, cohort analysis, funnel optimization, A/B testing, and marketing automation.
- Experience working with Google Data Studio (Looker Studio) or similar BI tools.
- Ability to collaborate with Product, Analytics, Growth, Engineering, and Creative teams in a fast-paced D2C environment.
Mandatory Skills
- D2C Marketing Experience (Mandatory)
- CleverTap (Mandatory)
- SQL Analytics (Mandatory)
- CRM & Lifecycle Marketing
- Retention Marketing
- Marketing Automation
- Customer Journey Mapping
- Customer Segmentation
- Cohort Analysis
- Funnel Analysis
- A/B Testing
- Campaign Analytics
- Google Data Studio / Looker Studio
- Advanced Microsoft Excel
Ideal Candidate
We are looking for a marketing professional who has successfully built and scaled CRM programs for a D2C brand. The ideal candidate has hands-on experience in CleverTap, uses SQL to analyze customer behavior, and has a proven track record of improving customer retention, repeat purchases, engagement, and Customer Lifetime Value (CLTV) through data-driven lifecycle marketing.
Apply Link : https://ats.machanx.com/apply.html?job=7ea27e08136fe4d4b0
Pay: ₹2,400,000.00 - ₹2,800,000.00 per year
Benefits:
- Leave encashment
- Paid time off
- Provident Fund
Experience:
- SQL: 4 years (Required)
- Analytics: 4 years (Required)
- Clevertap: 3 years (Required)
- Customer retention: 4 years (Required)
- Growth Marketing: 4 years (Required)
- D2C Marketing: 4 years (Required)
Work Location: In person
