The primary purpose of this role is to lead, inspire and drive the student advisory teams to consistently exceed enrolment targets while building strong, trust -based relationships with prospective students. This role is responsible for developing and executing effective sales strategies, monitoring lead quality and market trends, and continuously improving performance metrics to deliver on intake goals.
The Head of Sales works closely with cross -functional teams to adapt to evolving products and external market conditions, ensuring alignment and collaboration across departments. A key focus of this role is to maintain high levels of team capability, motivation and morale, while upholding the institution’s reputation and commitment to data protection.
By equipping the team with the right skills, insights, and tools, the Head of Sales maximizes sales opportunities, drives revenue growth, and contributes directly to the institution’s overall success.
Lead and manage the Student Advisory team to maintain a collaborative, high - performing culture
Design and implement training, coaching, and performance improvement plans
Drive the team to consistently achieve and surpass student enrolment and conversion KPIs
Conduct regular quality checks and audits, providing constructive feedback
Set, monitor, and deliver monthly and quarterly sales targets with the team
Ensure strict adherence to protocols, standards, and ethical practices
Prepare and present performance reports to senior management
Identify skill gaps and coordinate training initiatives with Sales Operations
Resolve team conflicts promptly and effectively.
Proactively identify and implement process improvements.
Perform any other duties as assigned by the team lead
Minimum 8+ years of managerial experience leading high - performance sales or student advisory teams within the international higher education admissions domain, ideally within the EdTech industry.
Overall 15 –18+ years of professional experience in sales, business development, or student recruitment, with a proven track record of meeting and exceeding ambitious enrolment and revenue targets.
Strong experience in developing and executing sales strategies, analyzing lead pipelines, and improving conversion rates across multiple products or geographies.
Hands -on expertise in using Customer Relationship Management (CRM) systems); experience with Salesforce or similar platforms is highly desirable.
Demonstrated leadership and team development skills, including motivating large, diverse teams, managing performance, and driving a high -performance sales culture.
Excellent customer service orientation, with the ability to build trust -based relationships with prospective students and internal stakeholders.
Exceptional communication and presentation skills, with keen attention to detail and a methodical, data -driven approach to problem -solving.
Previous experience in EdTech, online learning, or technology - enabled student recruitment will be an advantage.
