PAID MEDIA SPECIALIST
About Us
Node Bracket Media (OneNBM) is a Mumbai-based digital marketing and AI video production agency that has worked with 350+ clients across India and internationally. We're a growing team of 18 delivering performance marketing, SEO/GEO, branding, and web/app development for brands across sectors, with a strong focus on e-commerce growth.
Role Overview
We're looking for a Paid Media Specialist with 2–3 years of hands-on experience running performance campaigns across Meta Ads, Google Ads, and LinkedIn Ads. The ideal candidate has strong e-commerce campaign experience and a solid technical grasp of tracking and pixel setup — this is non-negotiable for the role. You'll be responsible for planning, executing, and optimizing campaigns that drive measurable sales and footfall for our clients.
Key Responsibilities
- Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Shopping, Performance Max, Display), and LinkedIn Ads
- Set up and troubleshoot Meta Pixel, Google Ads tracking/Conversion API, GA4, and other tracking tools — this is a must-have, not optional
- Build and optimize e-commerce campaigns focused on ROAS, sales conversions, and revenue growth
- Run campaigns designed to drive footfall for offline/retail and location-based businesses
- Conduct audience research, targeting, and segmentation for Meta and LinkedIn campaigns
- Manage budgets, bidding strategies, and A/B testing across channels
- Monitor performance daily, prepare reports, and provide actionable optimization recommendations
- Collaborate with the creative and content teams to align ad creatives with campaign goals
- Stay current with platform updates, iOS/privacy changes, and evolving ad tech (server-side tracking, CAPI, etc.)
- Coordinate directly with clients to understand goals and present campaign performance
Requirements
- 2–3 years of proven experience managing Meta Ads, Google Ads, and LinkedIn Ads
- Strong, demonstrable e-commerce advertising experience (ROAS-driven campaigns)
- Mandatory hands-on expertise in pixel and tracking integration — Meta Pixel, Google tracking/Conversion API, GA4, or similar
- Working knowledge of Google Merchant Center and Shopping campaigns is a plus
- Analytical mindset with strong Excel/Sheets skills for reporting
- Experience managing multiple client accounts/budgets simultaneously
- Good communication skills for client-facing reporting and updates
- Google Ads / Meta Blueprint certifications are a plus
What We Offer
- Opportunity to work across a diverse portfolio of clients, including e-commerce, D2C, and retail brands
- Fast-paced agency environment with room to grow into a leadership role
- Direct exposure to clients and campaign strategy, not just execution
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Experience:
- Meta Ads: 2 years (Required)
- Google Ads: 2 years (Required)
Work Location: In person
