Role: Head of Category
Location: Gurugram (Work From Office)
Experience: 10–15+ Years
About: Fairdeal.Market
Fairdeal.Market is a rapidly growing B2B quick commerce company enabling businesses to access a wide range of products with delivery in as little as 60 minutes. We are transforming traditional procurement and distribution through technology, supply chain excellence, and data-driven commerce.
As we enter the next phase of growth following our recent funding milestone, we are building a world-class category organization to drive assortment expansion, supplier partnerships, profitability, and market leadership across key business verticals.
Role Overview
We are looking for an experienced and entrepreneurial Head of Category to lead category strategy, supplier partnerships, commercial growth, and profitability across the organization.
This is a leadership role with complete ownership of category performance, requiring a strong blend of commercial acumen, strategic thinking, market understanding, and execution excellence. The ideal candidate will be responsible for building scalable category frameworks, driving business growth, strengthening supplier ecosystems, and delivering sustainable profitability while working closely with leadership and cross-functional teams.
Key Responsibilities
A. Business & P&L Ownership
Own and drive category-level revenue, profitability, growth, and market share
Develop and execute short-term and long-term category strategies aligned with business objectives
Build annual operating plans, business forecasts, and category roadmaps
Identify new growth opportunities, emerging trends, and untapped market segments
Drive category-level business performance through structured planning and execution
Establish clear performance metrics and accountability frameworks across categories
B. Strategic Sourcing & Supplier Management
Develop and strengthen relationships with key manufacturers, brands, distributors, and suppliers
Lead high-value commercial negotiations and strategic partnerships
Establish sourcing frameworks that improve margins, availability, and supply reliability
Build scalable supplier ecosystems across multiple product categories
Drive favorable commercial terms, procurement efficiencies, and long-term business partnerships
Ensure consistent product availability and supply continuity across categories
C. Category Growth & Expansion
Drive category expansion through assortment planning and product portfolio optimization
Identify high-potential products and categories to accelerate business growth
Develop category-specific pricing, promotion, and go-to-market strategies
Improve category penetration, contribution margins, and customer adoption
Leverage market intelligence to identify opportunities for category innovation and expansion
Drive strategic initiatives to improve category competitiveness and market positioning
D. Data-Driven Decision Making
Leverage market insights, customer behavior, sales performance, and competitive intelligence to drive business decisions
Monitor category KPIs and develop actionable improvement plans
Work closely with analytics teams to build forecasting and demand-planning models
Analyze category performance trends and identify areas for optimization
Drive a data-first culture within the category organization
Ensure category decisions are backed by commercial and operational insights
E. Leadership & Stakeholder Management
Build, mentor, and lead a high-performing category management team
Establish clear goals, performance standards, and development plans for team members
Collaborate closely with Product, Operations, Supply Chain, Technology, Finance, and Marketing teams
Present category performance, growth opportunities, and strategic recommendations to leadership
Drive alignment across stakeholders to ensure successful execution of category initiatives
Foster a culture of ownership, accountability, and continuous improvement
What We’re Looking For
10–15+ years of experience in Category Management, Strategic Sourcing, Procurement, Buying, Merchandising, Retail, E-commerce, B2B Commerce, or Marketplace businesses
Demonstrated experience managing large-scale categories with significant revenue and profitability ownership
Proven track record of driving category growth, improving margins, and building strategic supplier partnerships
Strong P&L management experience with a commercial and analytical mindset
Deep understanding of procurement, supply chain, pricing, and commercial negotiations
Exceptional analytical, problem-solving, and decision-making capabilities
Strong leadership experience managing and scaling high-performing teams
Ability to thrive in fast-paced, high-growth, entrepreneurial environments
Excellent communication, stakeholder management, and influencing skills
Preferred Background
Experience in high-growth startups, marketplaces, retail businesses, procurement platforms, or B2B commerce companies
Candidates from organizations such as Amazon, Flipkart, Meesho, Udaan, Moglix, Industrybuying, large retail chains, distribution businesses, or procurement-focused organizations
Strong understanding of FMCG, retail distribution, supply chain, and commerce ecosystems
Experience managing multi-category portfolios and supplier networks at scale
Key Skills & Attributes
Strong commercial acumen and business ownership mindset
Strategic thinker with strong execution capability
Deep supplier relationship and negotiation expertise
High ownership and accountability
Data-driven decision-making approach
Strong leadership and team-building capability
Ability to balance growth, profitability, and operational excellence
Entrepreneurial mindset with bias for action
Strong cross-functional collaboration and stakeholder management skills
What You’ll Get
Opportunity to build and scale category functions for one of India's fastest-growing B2B commerce platforms
Complete ownership of category growth, profitability, and strategic direction
Direct exposure to founders and leadership team
High-impact role with significant decision-making authority
Opportunity to shape the future of procurement and commerce in India
Competitive compensation, performance-linked rewards, and long-term growth opportunities
Fast-paced, ownership-driven culture with substantial business impact from day one
